During the year following the launch of a new product, a good commercial operations team should accumulate an abundance of helpful sales-related data. Analyzed properly, that data can help executives make better decisions and improve the product’s chances for long-term success. The challenge is: Where to start? How can the commercial team use sales data to better target physicians and better direct the sales force?
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
Med Ad News revealed the winners of the 2019 Manny Awards, celebrating the best in the healthcare communications industry.
A look at potential new developments important to health communications and marketing.
In the wake of W2O being invested in by private equity firm New Mountain Capital, Med Ad News had a conversation with W2O CEO and founder Jim Weiss about the origins of the company, what makes it stand out from the competition, and how he wants to expand the company’s services.
Whatever you might think you know about cancer, you’ll discover a huge knowledge gap when you receive a cancer diagnosis yourself. No matter how many oncology products you’ve helped launch, how much research you’ve read, how many physicians and patients you’ve spoken with, you’ll still be hit by the unknown and unexpected. That was my experience when I was diagnosed with breast cancer in May 2005.
Whatever the final outcome of pharma’s legal fight over HHS’ price transparency rule for DTC TV, the broader challenge of providing transparency to customers who are demanding it is not going away.
Most pharmaceutical companies are not harnessing collected data for one-to-one marketing. Here are 7 ways to jumpstart data personalization in your company.
W2O announced that former network news reporter Barbara Pinto has been named Practice Leader, Executive Communications.
McCann Health announced Hilary Gentile’s promotion to the newly created position of Global Chief Strategy Officer.
Klick Inc. named to Fast Company’s first-ever list of Best Workplaces for Innovators, honoring businesses and organizations that demonstrate a deep commitment to encouraging innovation at all levels.