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The Pulse of the Pharmaceutical Industry

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Five Brain Rules for Engaging Marketing and Education

What if we could look inside the minds of HCPs to see what is happening there during industry events and interactions?

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Beacon Healthcare Communications Introduces New Logo, Announces Move to New Space

Beacon Healthcare Communications introduced a new logo as the privately held specialty pharmaceutical advertising agency prepares to celebrate 20 years as an agency.

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Study links opioid epidemic to painkiller marketing

Researchers are reporting a link between doctor-targeted marketing of opioid products and the increase in U.S. deaths from overdoses.

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Fingerpaint Adds to Account Service Team

Fingerpaint, a full-service marketing agency with offices in Arizona, Pennsylvania, New York, Ohio and New Jersey, added Megan Davis to its account service team in Saratoga Springs, N.Y.

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Hundreds of FDA staff return to work amid shutdown: Commissioner

About 400 U.S. Food and Drug Administration staffers returned to their posts from furlough, including some food inspectors and support professionals, Commissioner Scott Gottlieb said in a tweet.

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Audacity Health LLC Opens East Coast Office in the Heart of Boston Biotech Hub

Audacity Health LLC, a premier brand strategy and activation agency for health and life sciences, announced the grand opening of a new Boston office location.

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Greater Than One Launches New Identity as the Health and Wellness Imagination Agency

Kieran Walsh, President of Greater Than One, announced a new vision and repositioning of the company as the Health & Wellness Imagination Agency.

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AbelsonTaylor Launches ICONS.HEALTH

What do Microsoft, Aetna, Twitter, IBM, Ogilvy Consulting, Biogen and dozens of healthcare startups have in common? All appear in discussions about issues at the nexus of healthcare and technology in Icons.Health, a new video series produced by AbelsonTaylor.

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Fingerpaint Hires Industry Veteran to Lead Marketing and Business Development Initiatives

Fingerpaint added industry superstar Colleen Carter to lead the health and wellness agency’s marketing and business development efforts.

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U.S. health-care industry spends $30 billion a year on marketing

Spending on health-care advertising in the United States almost doubled over the past two decades as companies compete for their share of the world’s largest healthcare market, a U.S. study suggests.

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