Ad Header

PharmaLive

Slogan

The Pulse of the Pharmaceutical Industry

  • Filter By Category

  • Filter By Author

One year after launch: Harness the power of sales data to maximize commercial success

During the year following the launch of a new product, a good commercial operations team should accumulate an abundance of helpful sales-related data. Analyzed properly, that data can help executives make better decisions and improve the product’s chances for long-term success. The challenge is: Where to start? How can the commercial team use sales data to better target physicians and better direct the sales force?

Read More »

Watch 6 key issues this autumn

A look at potential new developments important to health communications and marketing.

Read More »

The next stage ahead for W2O

In the wake of W2O being invested in by private equity firm New Mountain Capital, Med Ad News had a conversation with W2O CEO and founder Jim Weiss about the origins of the company, what makes it stand out from the competition, and how he wants to expand the company’s services.

Read More »

Bracing for Battle with a Wig and a Prayer

Whatever you might think you know about cancer, you’ll discover a huge knowledge gap when you receive a cancer diagnosis yourself. No matter how many oncology products you’ve helped launch, how much research you’ve read, how many physicians and patients you’ve spoken with, you’ll still be hit by the unknown and unexpected. That was my experience when I was diagnosed with breast cancer in May 2005.

Read More »

Act, or be acted upon

Whatever the final outcome of pharma’s legal fight over HHS’ price transparency rule for DTC TV, the broader challenge of providing transparency to customers who are demanding it is not going away.

Read More »

7 Ways for Pharma to Elevate Its Personalized Data Game

Most pharmaceutical companies are not harnessing collected data for one-to-one marketing. Here are 7 ways to jumpstart data personalization in your company.

Read More »

Veteran Broadcast Journalist Barbara Pinto Joins W2O Executive Communications Practice

W2O announced that former network news reporter Barbara Pinto has been named Practice Leader, Executive Communications.

Read More »

McCann Health Promotes Hilary Gentile To First Global Chief Strategy Officer

McCann Health announced Hilary Gentile’s promotion to the newly created position of Global Chief Strategy Officer.

Read More »

Fast Company recognizes Klick on Inaugural List of 50 Best Workplaces for Innovators

Klick Inc. named to Fast Company’s first-ever list of Best Workplaces for Innovators, honoring businesses and organizations that demonstrate a deep commitment to encouraging innovation at all levels.

Read More »

2e Creative Joins Fishawack Group

Internationally recognized healthcare marketing strategy firm 2e Creative joined the Fishawack Group after receiving investment from the global healthcare communications group.

Read More »

Ad Right Top

MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

August 2019 Focus: AI, AR/VR, Top 200 Medicines, Lions Health Takeaways, and more!

Subscribe

Ad Right Bottom