Robert Leverte Jr. was honored by the Medical Advertising Hall of Fame as its 2018 inductee on February 8 at a black-tie event at The Pierre Hotel in New York City. Leverte’s prolific career has included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, serving as chairman at Bozell Jacobs Medical Group, and operating as CEO of the Leverte Companies.
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
Med Ad News revealed the winners of the 2019 Manny Awards, celebrating the best in the healthcare communications industry.
Although the passage of the 2017 tax bill was a victory for pharma and medical marketers, major challenges are ahead for those of us inside the Beltway for the foreseeable future.
The rebranding of INC Research/inVentiv Health to Syneos Health in the beginning of 2018 was just the first of more changes within the company. In the rebranded company’s Syneos Health Communications subsidiary, the healthcare communication agencies GSW and PALIO have been combined under the GSW brand name.
I recently read an article about how awards do not really matter in the advertising industry. The author basically said the only thing advertising is supposed to do is sell stuff. I agree, but not completely. Awards do matter.
So what is leadership? I believe leadership consists of three components: commitment, integrity, and respect.
CMI/Compas promoted two leaders into EVP, Managing Director roles: Elizabeth Barron and Justin Freid.
McCann Health announced the appointment of Daniel Carucci, MD, MSc, PhD, to the new position of Global Medical Director.
Omnicom Group Names Wendy Clark Global President and CEO of DDB Worldwide; Brymer Transitions to Chairman
Omnicom Group Inc. President and CEO John Wren announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer, who assumes the title of Chairman.
MERGE, a unified agency with an uncommon combination of capabilities in strategy, creativity and technology, has launched in three cities: Chicago, Boston and Atlanta.
Digital marketing agency closerlook inc. appointed Steve Tulk to the role of Chief Technology Officer.