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Medical Advertising Hall of Fame 2018

Robert Leverte Jr. was honored by the Medical Advertising Hall of Fame as its 2018 inductee on February 8 at a black-tie event at The Pierre Hotel in New York City. Leverte’s prolific career has included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, serving as chairman at Bozell Jacobs Medical Group, and operating as CEO of the Leverte Companies.

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Medical marketing escapes ad tax, for now

Although the passage of the 2017 tax bill was a victory for pharma and medical marketers, major challenges are ahead for those of us inside the Beltway for the foreseeable future.

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PALIO, GSW merge under GSW brand

The rebranding of INC Research/inVentiv Health to Syneos Health in the beginning of 2018 was just the first of more changes within the company. In the rebranded company’s Syneos Health Communications subsidiary, the healthcare communication agencies GSW and PALIO have been combined under the GSW brand name.

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Yes, awards do matter

I recently read an article about how awards do not really matter in the advertising industry. The author basically said the only thing advertising is supposed to do is sell stuff. I agree, but not completely. Awards do matter.

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The value of leadership

So what is leadership? I believe leadership consists of three components: commitment, integrity, and respect.

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CMI/Compas Strengthens Leadership Team

CMI/Compas promoted two leaders into EVP, Managing Director roles: Elizabeth Barron and Justin Freid.

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McCann Health Names Daniel Carucci Global Medical Director

McCann Health announced the appointment of Daniel Carucci, MD, MSc, PhD, to the new position of Global Medical Director.

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Omnicom Group Names Wendy Clark Global President and CEO of DDB Worldwide; Brymer Transitions to Chairman

Omnicom Group Inc. President and CEO John Wren announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer, who assumes the title of Chairman.

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Five Agencies Come Together as MERGE To Offer Uncommon Combination of Capabilities

MERGE, a unified agency with an uncommon combination of capabilities in strategy, creativity and technology, has launched in three cities: Chicago, Boston and Atlanta.

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closerlook names Steve Tulk as Chief Technology Officer

Digital marketing agency closerlook inc. appointed Steve Tulk to the role of Chief Technology Officer.

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Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

August 2019 Focus: AI, AR/VR, Top 200 Medicines, Lions Health Takeaways, and more!

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