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Dudnyk Introduces Rebranding, New Identity

The new identity emphasizes the agency’s conviction that the full potential of specialty and orphan brands can only be achieved when the needs and beliefs of patients and HCPs are equally appreciated and aligned.

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Centron Hires Chief Growth and Strategy Officer

Centron, a full-service, wholly integrated healthcare communications firm and recipient of Med Ad News Agency of the Year in 2016, announced the appointment of Meredith Pugh as Chief Growth and Strategy Officer.

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Using Mobile to Drive Lift Throughout the Patient Engagement Journey

Introducing mobile into the patient engagement journey is one way that brands can drive efficiencies across three key areas.

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Consulting at McCann Health Appoints Two Execs

Less than a year after its launch, Consulting at McCann Health is expanding its client roster with further projects from big-6 Pharma community.

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Centron Hires David Stolzer as Senior Vice President, Digital Strategy and Innovation

Centron, a full-service, wholly integrated healthcare communications firm and recipient of Med Ad News Agency of the Year in 2016, announced the appointment of David Stolzer as Senior Vice President, Digital Strategy and Innovation.

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Heartbeat Introduces New Agency Leadership

Heartbeat announced that its founder Bill Drummy has stepped down as CEO after 18 years of running the perennially successful healthcare marketing agency.

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SSCG Media Group Study: The Rule of Three

  SSCG Media Group Study Finds “Rule of Three” is Most Effective in Reaching Physicians with Pharma Advertising     NEW YORK, March 30, 2017 /PRNewswire/ — How can pharma advertisers best engage physicians? A leading pharma-focused media company went straight to the source to find out that the answer is the “Rule of Three.”  Today, […]

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HYC Health Adds Three to Team

Fast-growing healthcare and pharma agency HYC Health has hired Chris DeProfio as VP, account director, and Jim Kopeny and George Starr as associate creative directors.

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Med Ad News Announces 2017 Manny Awards Finalists, Person of the Year

Med Ad News announces the 28th Annual Manny Awards nominees; FCB Health CEO/President Dana Maiman named ad industry Person of the Year.

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Dudnyk Names New EVP, Director of Client Services

Christopher Tobias, PhD, president of Dudnyk, announced that Annemarie Armstrong has joined the agency as EVP, Director of Client Services.

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