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The Pulse of the Pharmaceutical Industry

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Watch 6 key issues this autumn

A look at potential new developments important to health communications and marketing.

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The next stage ahead for W2O

In the wake of W2O being invested in by private equity firm New Mountain Capital, Med Ad News had a conversation with W2O CEO and founder Jim Weiss about the origins of the company, what makes it stand out from the competition, and how he wants to expand the company’s services.

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Bracing for Battle with a Wig and a Prayer

Whatever you might think you know about cancer, you’ll discover a huge knowledge gap when you receive a cancer diagnosis yourself. No matter how many oncology products you’ve helped launch, how much research you’ve read, how many physicians and patients you’ve spoken with, you’ll still be hit by the unknown and unexpected. That was my experience when I was diagnosed with breast cancer in May 2005.

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Act, or be acted upon

Whatever the final outcome of pharma’s legal fight over HHS’ price transparency rule for DTC TV, the broader challenge of providing transparency to customers who are demanding it is not going away.

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7 Ways for Pharma to Elevate Its Personalized Data Game

Most pharmaceutical companies are not harnessing collected data for one-to-one marketing. Here are 7 ways to jumpstart data personalization in your company.

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Veteran Broadcast Journalist Barbara Pinto Joins W2O Executive Communications Practice

W2O announced that former network news reporter Barbara Pinto has been named Practice Leader, Executive Communications.

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McCann Health Promotes Hilary Gentile To First Global Chief Strategy Officer

McCann Health announced Hilary Gentile’s promotion to the newly created position of Global Chief Strategy Officer.

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Fast Company recognizes Klick on Inaugural List of 50 Best Workplaces for Innovators

Klick Inc. named to Fast Company’s first-ever list of Best Workplaces for Innovators, honoring businesses and organizations that demonstrate a deep commitment to encouraging innovation at all levels.

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2e Creative Joins Fishawack Group

Internationally recognized healthcare marketing strategy firm 2e Creative joined the Fishawack Group after receiving investment from the global healthcare communications group.

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HCB Health Announces 14 Hires, Major Staffing of BioPharma Unit

Independent healthcare communications agency HCB Health hired 14 staff to support the firm’s new clients and creative services.

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October 2019 Focus: Top 50 Company Profiles & Financials, Outcomes Creativity Index, and more!


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