W2O acquired Symplur, a social media analytics platform exclusively focused on the healthcare sector.

“Put the patient first.” It’s every pharma marketer’s favorite buzz-phrase in 2020. And why not? Patients are our real customers; they use and (hopefully) benefit from our products, and their wants and needs drive the success or failure of everything we do.

With 270 million Americans currently under a “stay at home” directive, only activities deemed “essential” are happening in person. In healthcare, which relies significantly on personal connections – between patients and HCPs, HCPs and pharma reps, and even marketers and their teams – there have been dramatic shifts in the way we all work and operate over the last couple of weeks.

Nearly three-quarters of U.S. physicians (73 percent) reported not being able to test patients quickly and easily for coronavirus, despite 50 percent reporting that they had treated at least one patient with possible COVID-19 symptoms, according to a nationwide survey of more than 2,600 physicians on the Doximity network.

According to a study released by Infogroup, a provider of data and data-driven intelligence solutions, four in five consumers say they are more concerned about privacy than they used to be – a tendency marketers ought to keep in mind.

Leading pharmaceutical business and marketing publication Med Ad News announces the nominees for the 31st Annual Manny Awards, honoring the best in healthcare advertising and communications. Now, more than ever, the role of effectively communicating the research, development, administration and efficacy of drug therapies to HCPs, Payers and Patients alike, is paramount to successfully navigating the world through this pandemic and beyond.

Physician-patient engagement has changed rapidly and significantly during the COVID-19 pandemic, with remote conferencing and digital communications becoming increasingly important, according to a new survey of 500 U.S physicians by health and wellness marketing agency AbelsonTaylor.

EVERSANA, a leading independent provider of global commercial services to the life sciences industry, announced the appointment of Brigham Hyde, Ph.D. to President, Data & Analytics (D&A).

A new survey conducted by Fingerpaint – a full-service health and wellness marketing agency – about the use of telemedicine shows that a majority (76%) of healthcare practitioners (HCPs) agree it is convenient for their patient, but most (64%) think it is not as effective as engaging with their patient in an office.

W2O – a leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector – announced the acquisition of Symplur, a social media analytics platform exclusively focused on the healthcare sector.