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Empowered Patients Require Authentic Engagement Strategies

Patients are becoming increasingly knowledgeable about their personal health and about the healthcare options available to them – and that is a good thing.

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FDA’s Real World Evidence Guidance Gains Industry Support, but With Slight Modifications

After the U.S. Food and Drug Administration took a hard line on the use of real-world evidence in clinical trials, industry leaders are beginning to back the idea, but with some minor changes.

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Agenda 2019 Special Feature: Hungry AIs

Artificial intelligence generated plenty of chatter amongst the pharma marketing intelligentsia in 2018. Will 2019 be the year when the industry fully embraces it as more than just a tactic?

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New White Paper Helps Ambulatory Surgical Centers Understand the Ins and Outs of ASC Marketing

  The white paper from moddern marketing provides five core principles to help ASC owners and investors understand marketing and healthcare consumers.   NEW YORK (PRWEB) February 11, 2019 moddern marketing (moddern), an award-winning independently-owned integrated marketing agency, has released a White Paper for ambulatory surgical center (ASC) owners and investors entitled “Building a Thriving […]

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FDA warns 17 firms for selling fake Alzheimer’s drugs

The U.S. Food and Drug Administration rebuked 17 companies against selling unapproved products which claim to treat Alzheimer’s disease and other serious ailments.

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Neon Names Mardene Miller Managing Director

FCB Health Network president and CEO Dana Maiman announced that Mardene Miller joined the award-winning network as co-managing director of the full-service HCP, DTP and DTC agency Neon.

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FreshBlood HMC Expands to Become FreshBlood Group

FreshBlood Health Market Consultants, which was launched in 2015 by prominent healthcare industry marketing expert Robert Finkel, announced the life-science solutions provider’s expanded creative services capabilities and official reconfiguration as FreshBlood Group.

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FCB Health Network Welcome Chris Seda to Lead New Digital Product Design Practice

FCB Health Network president and CEO Dana Maiman announced that Chris Seda joined the award-winning network as senior vice president and director of product design.

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Medical affairs in the digital age

Evidenced by the move to measure and reimburse providers based on the quality, as opposed to the quantity, of care delivered, the healthcare industry is shifting from a fee-for-service to an outcomes or value-based model.

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AbelsonTaylor and The Bloc Sponsor the Global Awards 2019 Young Globals Competition & Internship

AbelsonTaylor and The Bloc will come together to support NYF’s Global Awards 2019 Young Globals competition.

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Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

April 2019 Focus: Healthcare agency & network profiles, industry overview & awards, and more!

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