The disparity between the large number of women working in healthcare and holding responsibilities over health and wellness decisions compared to the small number of women in leadership roles in healthcare businesses must be remedied.
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
Med Ad News revealed the winners of the 2019 Manny Awards, celebrating the best in the healthcare communications industry.
The Healthcare Businesswomen’s Association every fall hosts at its annual conference hundreds of leaders from each sector of the healthcare industry, including pharma, biotech, medical device, hospital, payers and service companies.
Every once in a while it’s refreshing for a healthcare digital strategist or innovation officer to take a close look at how marketing technology is being used outside of pharma.
There are 3 key facts life sciences companies need to know about real-time or near real-time medical claims data to support timely business decision-making.
McCann Health, the most awarded global professional and consumer health communications network, is creating a new global consultancy called ‘Consulting at McCann Health.’
NEW YORK, NY (September 20, 2016) – The Greater Than One (GTO) Group, a leading communications company, announced the promotion of James Mackie to Partner, adding depth to a team of executives designed to improve the customer experience and performance through insight-driven strategic planning and measurement. Mr. Mackie is the GTO Group’s latest high-profile hire […]
Carling Communications Inc. announced that Sherri Wilkins has been named the agency’s Chief Creative Officer.
A roundtable of experts discuss what is the single most imperative thing marketers understand about the unique measurability and data-driven targeting that is possible within point of care.
Is fear a powerful marketing tool for pharmaceutical companies? The answer is yes, according to an Advertising Age report.