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The Business Case for Gender Parity in Healthcare

The disparity between the large number of women working in healthcare and holding responsibilities over health and wellness decisions compared to the small number of women in leadership roles in healthcare businesses must be remedied.

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2016 HBA Annual Conference

The Healthcare Businesswomen’s Association every fall hosts at its annual conference hundreds of leaders from each sector of the healthcare industry, including pharma, biotech, medical device, hospital, payers and service companies.

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TechCrunch: Inspiring a different approach for pharma

Every once in a while it’s refreshing for a healthcare digital strategist or innovation officer to take a close look at how marketing technology is being used outside of pharma.

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3 Facts Life Sciences Companies Need to Know About Medical Claims

There are 3 key facts life sciences companies need to know about real-time or near real-time medical claims data to support timely business decision-making.

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McCann Health Launches ‘Consulting at McCann Health’

McCann Health, the most awarded global professional and consumer health communications network, is creating a new global consultancy called ‘Consulting at McCann Health.’

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James Mackie Promoted To Partner At The Greater Than One Group

NEW YORK, NY (September 20, 2016) – The Greater Than One (GTO) Group, a leading communications company, announced the promotion of James Mackie to Partner, adding depth to a team of executives designed to improve the customer experience and performance through insight-driven strategic planning and measurement. Mr. Mackie is the GTO Group’s latest high-profile hire […]

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Carling Communications Names Sherri Wilkins Chief Creative Officer

Carling Communications Inc. announced that Sherri Wilkins has been named the agency’s Chief Creative Officer.

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Shaping the Understanding of Measurement at the Point of Care, An Expert Discussion

A roundtable of experts discuss what is the single most imperative thing marketers understand about the unique measurability and data-driven targeting that is possible within point of care.

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Big Pharmas Use Scare Tactics to Drum Up Sales

Is fear a powerful marketing tool for pharmaceutical companies? The answer is yes, according to an Advertising Age report.

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Kinch changes name to Brick City Greenhouse

New name designed to be further expression of agency vision; Ashley Schofield joins as Co-founder, Creative Lead.

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April 2019 Focus: Healthcare agency & network profiles, industry overview & awards, and more!

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