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The Pulse of the Pharmaceutical Industry

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Concentric Names Three New SVP, Client Services Directors

Concentric Health Experience Names Three New SVP, Client Services Directors in Response to Record-Breaking 2016.

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Favorite DTC campaigns

Agency leaders talk about their favorite DTC campaigns of the past year.

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What’s new, and what’s next, in DTC

Med Ad News asked agency leaders what clients are asking for today that they were not asking for a year ago – and what they might be asking for a year from now that they are not asking for today.

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Loss of exclusivity

After years of intensive and expensive brand building, when a drug hits the patent wall, its equity evaporates overnight. Over the last few years, loss of exclusivity (LOE) has slashed the market share of the most well-known drugs in a matter of months.

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A look from the point of care

Med Ad News held the 2016 Manny Awards in April, which featured a new category – Best POC (Point of Care) Campaign. Christine Franklin, executive director, The Point of Care Communication Council (PoC3), had the opportunity to talk with JUICE Pharma Marketing’s Justin Rubin, senior VP, group creative director, and Robert Palmer, executive VP, managing director, and understand more about the work they are doing.

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ContextMedia:Health launches new point of care purchasing model

The point of care health information services company ContextMedia:Health has announced the launch of its New Patient Start (NPS) Program, a new model that aims to change the way point-of-care programs are purchased and evaluated by pharmaceutical companies. ContextMedia:Health’s New Patient Start Program, company executives say, offers the ability for its brand partners to purchase marketing outcomes at no risk, and at a favorable ROI.

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Klick Health Announces New York Office, Hires More Top Talent

Company continues to expand and disrupt the industry as Agency of the Future   TORONTO, ON – June 1, 2016 – Start spreading the news – Klick Health today announced it is opening an office in New York as it continues to build one of the best talent rosters in the healthcare and pharma marketing […]

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Omnicom Health Appoints TBWA\WorldHealth Leadership Team

Omnicom Health Group announced the leadership team for TBWA\WorldHealth, the new agency created by the combination of two healthcare specialist agencies, Corbett and LLNS.

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Omnicom Public Relations Group Acquires Rabin Martin

Omnicom Public Relations Group, part of Omnicom Group Inc. (NYSE: OMC), today announced the acquisition of Rabin Martin, an innovative global health strategy consulting firm.

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The HBA Honors Its 2016 Woman Of The Year: Jennifer Cook Of Roche

Roche’s Jennifer Cook is the Healthcare Businesswomen’s Association’s 2016 WOTY.

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June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!


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