Inspired by the experience of a colleague who lost a loved one to suicide, a team of volunteers at the healthcare communications company McCann Torre Lazur has spent the last two years engaging their creative powers to build a powerful call to action for suicide prevention.
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
Med Ad News revealed the winners of the 2019 Manny Awards, celebrating the best in the healthcare communications industry.
A review about two promising applications of digital data to improve patient marketing, plus a third “low-hanging fruit” tactic most brands should explore.
Choreo Market Access has a new brand and two new leaders. The agency’s parent, The Healthcare Consultancy Group (HCG), announced the changes.
The membership of the Medical Advertising Hall of Fame has elected its 2017 inductees: Ryan Abbate, innovator and founder of Pacific Communications, and Mike Lazur, award-winner creative director of Torre Lazur.
More time is now spent on the Internet through smartphones than on PCs; that includes both work and leisure time. But it’s not necessarily easier to connect with your customers.
The disparity between the large number of women working in healthcare and holding responsibilities over health and wellness decisions compared to the small number of women in leadership roles in healthcare businesses must be remedied.
The Healthcare Businesswomen’s Association every fall hosts at its annual conference hundreds of leaders from each sector of the healthcare industry, including pharma, biotech, medical device, hospital, payers and service companies.
Every once in a while it’s refreshing for a healthcare digital strategist or innovation officer to take a close look at how marketing technology is being used outside of pharma.
There are 3 key facts life sciences companies need to know about real-time or near real-time medical claims data to support timely business decision-making.
McCann Health, the most awarded global professional and consumer health communications network, is creating a new global consultancy called ‘Consulting at McCann Health.’