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McCann Torre Lazur’s #worthliving: The Orange Project Aims to Save Lives

Inspired by the experience of a colleague who lost a loved one to suicide, a team of volunteers at the healthcare communications company McCann Torre Lazur has spent the last two years engaging their creative powers to build a powerful call to action for suicide prevention.

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Two Promising Strategies to Leverage Real-Time Digital Data to Improve Patient Marketing

A review about two promising applications of digital data to improve patient marketing, plus a third “low-hanging fruit” tactic most brands should explore.

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New look, promotions at Choreo Market Access

Choreo Market Access has a new brand and two new leaders. The agency’s parent, The Healthcare Consultancy Group (HCG), announced the changes.

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MAHF names Ryan Abbate, Mike Lazur 2017 Inductees

The membership of the Medical Advertising Hall of Fame has elected its 2017 inductees: Ryan Abbate, innovator and founder of Pacific Communications, and Mike Lazur, award-winner creative director of Torre Lazur.

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With apps and the Internet, you can’t access what you can’t find

More time is now spent on the Internet through smartphones than on PCs; that includes both work and leisure time. But it’s not necessarily easier to connect with your customers.

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The Business Case for Gender Parity in Healthcare

The disparity between the large number of women working in healthcare and holding responsibilities over health and wellness decisions compared to the small number of women in leadership roles in healthcare businesses must be remedied.

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2016 HBA Annual Conference

The Healthcare Businesswomen’s Association every fall hosts at its annual conference hundreds of leaders from each sector of the healthcare industry, including pharma, biotech, medical device, hospital, payers and service companies.

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TechCrunch: Inspiring a different approach for pharma

Every once in a while it’s refreshing for a healthcare digital strategist or innovation officer to take a close look at how marketing technology is being used outside of pharma.

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3 Facts Life Sciences Companies Need to Know About Medical Claims

There are 3 key facts life sciences companies need to know about real-time or near real-time medical claims data to support timely business decision-making.

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McCann Health Launches ‘Consulting at McCann Health’

McCann Health, the most awarded global professional and consumer health communications network, is creating a new global consultancy called ‘Consulting at McCann Health.’

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