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Kinch Expands Leadership Team

Renée Wills has joined Kinch LLC as Co-Founder and Managing Partner.

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5 Quick Tips For Successful Online Pharmaceutical Advertising Campaigns

The fragmentation of audiences across what seems to be infinite channels of media has forced pharmaceutical marketers to navigate a tricky maze to reach their niche markets.

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Everyday Health Study: Nearly 50% of Adults Get Health Information From Online Advocates

New Data Highlights Important Resource for Patients and Caregivers         CHICAGO, April 15, 2016 — A new study released today by Everyday Health, Inc., a leading provider of digital health marketing and communications solutions (NYSE: EVDY), at the HealtheVoicesTM Conference shows that health-minded people, those with chronic health conditions, and caregivers are turning to […]

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HCB Health Promotes Kim Carpenter to Associate Partner, Executive VP of Integrated Services

HCB Health has named Kim Carpenter associate partner and executive vice president of integrated services.

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AbelsonTaylor Promotes Katerina Steele to Associate Director, Business Development and Analysis

Katerina Steele has been promoted to associate director of business development and analysis at AbelsonTaylor.

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OCHWW Launches the Ogilvy CommonHealth Marketing Cloud

Redefines data-driven marketing services for the life sciences industry; partnership with Medikly further expands the network’s insight-driven client offerings

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Omnicom Health Group launches TBWA\WorldHealth

Combines Corbett, LLNS, and TBWA Global Healthcare Offices into Single Integrated Offering; Industry Veteran, Sharon Callahan, to Head Unit

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MUSE NYC 2016

Klick Health staged its annual MUSE NYC event on March 31 at Center548 in the Chelsea Arts District of Manhattan.

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The X Factor at SXSW

Three healthcare advertising agencies came together at South By Southwest to create a wide new range of possibilities for the ever-growing Health and MedTech Track.

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FreshBlood Embraces Integrated Marketing Expert Tom Panchak

Panchak Named Senior Digital Strategist at FreshBlood’s Consortium of Healthcare Industry Experts.

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!

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