There are 3 key facts life sciences companies need to know about real-time or near real-time medical claims data to support timely business decision-making.
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
Med Ad News revealed the winners of the 2019 Manny Awards, celebrating the best in the healthcare communications industry.
McCann Health, the most awarded global professional and consumer health communications network, is creating a new global consultancy called ‘Consulting at McCann Health.’
NEW YORK, NY (September 20, 2016) – The Greater Than One (GTO) Group, a leading communications company, announced the promotion of James Mackie to Partner, adding depth to a team of executives designed to improve the customer experience and performance through insight-driven strategic planning and measurement. Mr. Mackie is the GTO Group’s latest high-profile hire […]
Carling Communications Inc. announced that Sherri Wilkins has been named the agency’s Chief Creative Officer.
A roundtable of experts discuss what is the single most imperative thing marketers understand about the unique measurability and data-driven targeting that is possible within point of care.
Is fear a powerful marketing tool for pharmaceutical companies? The answer is yes, according to an Advertising Age report.
New name designed to be further expression of agency vision; Ashley Schofield joins as Co-founder, Creative Lead.
Intouch Solutions has launched INSIGHT Media Marketplace, a new in-house advertising trading desk built specifically for the life sciences industry.
First-Ever VR Fingerpaint Studio Launched At Lions Health 2016; Agency Also Unveiled Hands-On Brands Innovation
Bringing its brand name to life, Fingerpaint – a marketing innovation agency as well as founding partner and sponsor of Cannes Lions Health – unveiled the first-ever Virtual Reality (VR) Fingerpaint Studio at the Cannes Lions Health Festival. Fingerpaint also launched the agency’s new Hands-On Brands movement in Cannes.
Last year, when I left Cannes Lions Health, I wondered when the technology explosion would truly begin to trickle down into the hands of the average patient in the waiting room. I left the 2016 festival feeling the same way.