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3 Facts Life Sciences Companies Need to Know About Medical Claims

There are 3 key facts life sciences companies need to know about real-time or near real-time medical claims data to support timely business decision-making.

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McCann Health Launches ‘Consulting at McCann Health’

McCann Health, the most awarded global professional and consumer health communications network, is creating a new global consultancy called ‘Consulting at McCann Health.’

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James Mackie Promoted To Partner At The Greater Than One Group

NEW YORK, NY (September 20, 2016) – The Greater Than One (GTO) Group, a leading communications company, announced the promotion of James Mackie to Partner, adding depth to a team of executives designed to improve the customer experience and performance through insight-driven strategic planning and measurement. Mr. Mackie is the GTO Group’s latest high-profile hire […]

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Carling Communications Names Sherri Wilkins Chief Creative Officer

Carling Communications Inc. announced that Sherri Wilkins has been named the agency’s Chief Creative Officer.

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Shaping the Understanding of Measurement at the Point of Care, An Expert Discussion

A roundtable of experts discuss what is the single most imperative thing marketers understand about the unique measurability and data-driven targeting that is possible within point of care.

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Big Pharmas Use Scare Tactics to Drum Up Sales

Is fear a powerful marketing tool for pharmaceutical companies? The answer is yes, according to an Advertising Age report.

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Kinch changes name to Brick City Greenhouse

New name designed to be further expression of agency vision; Ashley Schofield joins as Co-founder, Creative Lead.

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Intouch Solutions launches online marketplace for programmatic media buying

Intouch Solutions has launched INSIGHT Media Marketplace, a new in-house advertising trading desk built specifically for the life sciences industry.

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First-Ever VR Fingerpaint Studio Launched At Lions Health 2016; Agency Also Unveiled Hands-On Brands Innovation

Bringing its brand name to life, Fingerpaint – a marketing innovation agency as well as founding partner and sponsor of Cannes Lions Health – unveiled the first-ever Virtual Reality (VR) Fingerpaint Studio at the Cannes Lions Health Festival. Fingerpaint also launched the agency’s new Hands-On Brands movement in Cannes.

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Putting Our Campaigns in the Hands of Our Customers

Last year, when I left Cannes Lions Health, I wondered when the technology explosion would truly begin to trickle down into the hands of the average patient in the waiting room. I left the 2016 festival feeling the same way.

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August 2019 Focus: AI, AR/VR, Top 200 Medicines, Lions Health Takeaways, and more!

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