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The Pulse of the Pharmaceutical Industry

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Special Feature — Agenda 2016: Bigger, better, faster, more

Or, why 2016 might look a little different than 2015 for pharmaceutical marketers.

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Jennifer Cook of Roche named 2016 Woman of the Year by the Healthcare Businesswomen’s Association

The HBA announced that its 2016 Woman of the Year is Jennifer Cook, head of pharma, region Europe for Roche.

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Daggerwing Expands, Moves NY Operations to New Office in SoHo

Daggerwing Group Inc. announces a move of the company’s New York operations from 250 Greenwich Street to the heart of SoHo at 536 Broadway.

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Special Feature — Sales-Force Effectiveness: The Sweet 16

Industry experts tell Med Ad News about 16 trends that they believe will affect sales-force strategies in the immediate future.

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Why reps are not using their digital sales aids … and how to inspire them to change

At Intouch we hold a number of truths to be self-evident, but perhaps the most self-evident of the lot is this: that digital sales aids only work if sales reps actually use them. Seems pretty obvious, right? The trouble is, not everyone does use them.

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A new Sandbox to play in

Former GA Communication Group changes name, teams up to expand operations

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New leader for Fingerpaint NY office

  After 13 years with McCann, Bill McEllen has become the leader of Fingerpaint’s expanding New York office. Executives say the news is a major win for the agency as McEllen brings more than 20 years of experience in client-side sales, marketing and advertising, as well as an innate ability to combine corporate objectives with […]

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CDM, Digitas Health leaders chosen as Lions Health judges

The CDM Group’s Josh Prince will lead the Health & Wellness jury at Lions Health, Cannes Lions’ specialist event, while Publicis Healthcare’s Alexandra (Alex) von Plato will head up the Pharma jury. Lions Health is a two-day specialist event taking place June 18 and 19 of the Cannes Lions International Festival of Creativity, June 18 […]

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A shop for all seasons

Why pharma agencies need cross-functional capabilities to survive

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Medicine Avenue: People On The Move

Intouch Solutions has promoted three people in its Overland Park, Kansas office, and five people in its New York City office.

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

April 2019 Focus: Healthcare agency & network profiles, industry overview & awards, and more!

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