Or, why 2016 might look a little different than 2015 for pharmaceutical marketers.
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
Med Ad News revealed the winners of the 2019 Manny Awards, celebrating the best in the healthcare communications industry.
The HBA announced that its 2016 Woman of the Year is Jennifer Cook, head of pharma, region Europe for Roche.
Daggerwing Group Inc. announces a move of the company’s New York operations from 250 Greenwich Street to the heart of SoHo at 536 Broadway.
Industry experts tell Med Ad News about 16 trends that they believe will affect sales-force strategies in the immediate future.
At Intouch we hold a number of truths to be self-evident, but perhaps the most self-evident of the lot is this: that digital sales aids only work if sales reps actually use them. Seems pretty obvious, right? The trouble is, not everyone does use them.
Former GA Communication Group changes name, teams up to expand operations
After 13 years with McCann, Bill McEllen has become the leader of Fingerpaint’s expanding New York office. Executives say the news is a major win for the agency as McEllen brings more than 20 years of experience in client-side sales, marketing and advertising, as well as an innate ability to combine corporate objectives with […]
The CDM Group’s Josh Prince will lead the Health & Wellness jury at Lions Health, Cannes Lions’ specialist event, while Publicis Healthcare’s Alexandra (Alex) von Plato will head up the Pharma jury. Lions Health is a two-day specialist event taking place June 18 and 19 of the Cannes Lions International Festival of Creativity, June 18 […]
Why pharma agencies need cross-functional capabilities to survive