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Ogilvy CommonHealth Worldwide launches Ogilvy CommonHealth NANO

Ogilvy CommonHealth Worldwide announced the launch of a new agency – Ogilvy CommonHealth NANO – created to serve the distinct brand needs of small to midsize healthcare companies.

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Former GSW creative officer to lead Fingerpaint’s ideation group

Bruce Rooke, one of the best-known creative minds in healthcare advertising and former global creative officer at GSW, has taken up a brand-new position at Fingerpaint, the Saratoga Springs, N.Y., shop started by former Palio founder Ed Mitzen. Rooke, who will operate from his home in Columbus, Ohio, as well as the agency’s Saratoga Springs […]

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Medical Advertising Hall of Fame Honors Sudler Future Famers

New York, February 18, 2016 – The Sudler & Hennessey network, an agency leader in healthcare communications, proudly announces that Connor Delaney, Chelsea Higgins, and Cassidy Crook were honored with the Medical Advertising Hall of Fame Future Famers award, presented at the recent 2016 MAHF Awards ceremony held in NYC. Over the past decade, the […]

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IntraMed Honored With Medical Advertising Hall of Fame’s Digital Pioneer Award

New York, February 17, 2015––IntraMed Educational Group, Sudler & Hennessey’s flagship medical education division, was honored with the Digital Pioneer Award for their 1996 project The Physician’s Internet Tutorial. The award was presented at the recent 2016 Medical Advertising Hall of Fame Awards ceremony held in NYC. “It’s hard to remember a time when we […]

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Sudler Honored With Medical Advertising Hall of Fame Heritage Award

New York, February 16, 2015––Sudler New York has been named a recipient of the 2016 Medical Advertising Hall of Fame Heritage Award. The Heritage Award, established to preserve the history of healthcare advertising by acknowledging those whose contributions have made a positive difference, was given to Sudler for what is referred to as the “Mona […]

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McCann Health Appoints Tammy Fischer Chief Growth Officer for North America

New York (February 17, 2016) — McCann Health today announced that Tammy Fischer has been appointed to the new role of Executive Vice President, Chief Growth Officer, for McCann Health North America. Ms. Fischer joins McCann Health with over two decades of healthcare expertise, including top positions at other healthcare agencies. She was President of GSW […]

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FCB Health renamed FCB Heart during Heart Failure Awareness Week

  FCB is not just talking about their commitment to health and wellbeing – they are staking their name on it. During Heart Failure Awareness Week (February 14-20), FCB Health has changed its name to FCB Heart. Beyond just changing the name and logo, the awareness campaign consist of signs, posters, and activities to help […]

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Intouch Solutions Survey Uncovers Industry-Wide Trend In Digital Sales Aids

KANSAS CITY, Mo., Feb. 10, 2016 /PRNewswire/ — Intouch Solutions, a leading marketing agency serving the pharmaceutical industry, recently identified an industry-wide trend regarding the evolution of digital sales aids (DSAs), a tool that allows organizations to efficiently deliver compelling sales presentations via tablets. After conducting two surveys, one in 2011 and another in 2015, Intouch […]

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Special Feature — Agenda 2016: Bigger, better, faster, more

Or, why 2016 might look a little different than 2015 for pharmaceutical marketers.

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Jennifer Cook of Roche named 2016 Woman of the Year by the Healthcare Businesswomen’s Association

The HBA announced that its 2016 Woman of the Year is Jennifer Cook, head of pharma, region Europe for Roche.

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