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Medicine Avenue: People On The Move

Intouch Solutions Promotes Four; New Senior VP at GA Communications Group

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Medicine Avenue: New offering at Ogilvy CommonHealth

Ogilvy CommonHealth Worldwide is introducing a new service offering to its family, Wellbeing@OgilvyCommonHealth, to focus on the health and wellness needs of the American healthcare consumer.

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Medicine Avenue: Growing Up

Modern physicians are expecting two-way relationships with brands.

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Medicine Avenue: The customer has two (or more) faces

Many a blog, article, and cover story has focused on the impact (current and future) of healthcare reform. But some interesting healthcare industry changes have been occurring simultaneously with, and are very much accelerated by, the impact of reform. One of these important market changes is the shift from traditional silos of key customer decision-making to a more blended approach to healthcare (and formulary) decision-making.

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Medicine Avenue: Fred Kinch launches healthcare advertising agency

Fred Kinch launches healthcare advertising agency Industry veteran Fred Kinch launched a new healthcare communications agency in October. Kinch previously served as managing partner and executive creative director at New York-based healthcare ad agency AgencyRx. Kinch Advertising LLC is a full-service, mission-built, independent healthcare advertising agency located in Midtown Manhattan. The agency is primarily focused […]

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The Global Awards for the World’s Best Healthcare & Wellness Advertising Announces 2015 Award Winners

McCann Health is Agency Network of the Year, Langland Awarded Global Healthcare Agency of the Year, Grand Global Goes to Downtown Partners   New York, NY – December 3, 2015: The Global Awards℠, for the World’s Best Healthcare & Wellness Advertising℠ announced the 2015 award winners today at ceremonies taking place at New York Academy […]

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Ad agency legend Al Nickel passes away

Medical advertising veteran Al Nickel passed away unexpectedly on Saturday at the age of 72 years. Mr. Nickel was a visionary and principal member of New York-based healthcare communications agency LLNS (Lyons, Lavey, Nickel, Swift). Mr Nickel is a member of the Medical Advertising Hall of Fame. He was inducted into the MAHF as part […]

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Docs, and patients, should remember to use generics

(Reuters Health) – Prescribing generic medicines instead of brand name drugs whenever possible cuts costs, improves patient adherence and improves health outcomes, according to a new recommendation from the American College of Physicians. “Generic medications are cheaper and patients are more likely to get those prescriptions filled,” said Dr. Amir Qaseem of the American College […]

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Movember 2015 brings you the Sexy Men of Technology Calendar

More than just humor–it’s humor with a message   Columbus, Ohio – GSW, an industry leader in healthcare advertising and an inVentiv Health company, and LiveTiles, a global technology company headquartered in Times Square, NYC, have partnered to unveil the Sexy Men of Technology Calendar for Movember 2015, a public awareness campaign from the Movember […]

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New offering at Ogilvy CommonHealth

Ogilvy CommonHealth Worldwide is introducing a new service offering to its family, Wellbeing@OgilvyCommonHealth, to focus on the health and wellness needs of the American healthcare consumer. The new unit, the concepts of which were introduced to clients earlier in the year in the process of validating and refining them, is being hard-launched in real time […]

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