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W2O Reports 17th Consecutive Year of Double-Digit Revenue Growth

W2O – an innovative, analytics-driven, digital-first marketing and communications firm – reported a 23 percent increase in revenue to $177 million in 2018 from $144 million in 2017.

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TBWA\WorldHealth’s Kate Cannova Honored with New-to-Motherhood Working Mother of the Year Award

Kate Cannova, VP, Account Director for TBWA\WorldHealth, was recognized with the 2019 New-to-Motherhood Working Mother of the Year Award.

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HCB Health Structures Firm, Invests in Talent to Meet Client & Growth Needs

HCB Health, one of the leading independent healthcare communications agencies in the United States, announced the creation of three internal business units to best serve an increasingly diverse set of clients and to help manage the firm’s rapid growth.

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Benchworks Announces Formation of BW Health Group

Benchworks Inc. announced the formation of BW Health Group, an integrated healthcare company led by Tom McDonnell.

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W2O and The LAGRANT Foundation Extend and Expand Groundbreaking Healthcare Communications Fellowship

W2O – an innovative, analytics-driven, digital-first marketing and communications firm – announced an extension and expansion to the $50,000 three-year commitment to the Future Leaders in Healthcare Fellowship Program that it offers in collaboration with The LAGRANT Foundation. LAGRANT is an organization focused on increasing the number of ethnic minorities in the fields of advertising, communications, marketing and digital.

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Empowered Patients Require Authentic Engagement Strategies

Patients are becoming increasingly knowledgeable about their personal health and about the healthcare options available to them – and that is a good thing.

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FDA’s Real World Evidence Guidance Gains Industry Support, but With Slight Modifications

After the U.S. Food and Drug Administration took a hard line on the use of real-world evidence in clinical trials, industry leaders are beginning to back the idea, but with some minor changes.

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Agenda 2019 Special Feature: Hungry AIs

Artificial intelligence generated plenty of chatter amongst the pharma marketing intelligentsia in 2018. Will 2019 be the year when the industry fully embraces it as more than just a tactic?

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New White Paper Helps Ambulatory Surgical Centers Understand the Ins and Outs of ASC Marketing

  The white paper from moddern marketing provides five core principles to help ASC owners and investors understand marketing and healthcare consumers.   NEW YORK (PRWEB) February 11, 2019 moddern marketing (moddern), an award-winning independently-owned integrated marketing agency, has released a White Paper for ambulatory surgical center (ASC) owners and investors entitled “Building a Thriving […]

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FDA warns 17 firms for selling fake Alzheimer’s drugs

The U.S. Food and Drug Administration rebuked 17 companies against selling unapproved products which claim to treat Alzheimer’s disease and other serious ailments.

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