KANSAS CITY, Mo., Feb. 10, 2016 /PRNewswire/ — Intouch Solutions, a leading marketing agency serving the pharmaceutical industry, recently identified an industry-wide trend regarding the evolution of digital sales aids (DSAs), a tool that allows organizations to efficiently deliver compelling sales presentations via tablets. After conducting two surveys, one in 2011 and another in 2015, Intouch […]
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At Intouch we hold a number of truths to be self-evident, but perhaps the most self-evident of the lot is this: that digital sales aids only work if sales reps actually use them. Seems pretty obvious, right? The trouble is, not everyone does use them.
Former GA Communication Group changes name, teams up to expand operations
After 13 years with McCann, Bill McEllen has become the leader of Fingerpaint’s expanding New York office. Executives say the news is a major win for the agency as McEllen brings more than 20 years of experience in client-side sales, marketing and advertising, as well as an innate ability to combine corporate objectives with […]
The CDM Group’s Josh Prince will lead the Health & Wellness jury at Lions Health, Cannes Lions’ specialist event, while Publicis Healthcare’s Alexandra (Alex) von Plato will head up the Pharma jury. Lions Health is a two-day specialist event taking place June 18 and 19 of the Cannes Lions International Festival of Creativity, June 18 […]