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FCB Health renamed FCB Heart during Heart Failure Awareness Week

  FCB is not just talking about their commitment to health and wellbeing – they are staking their name on it. During Heart Failure Awareness Week (February 14-20), FCB Health has changed its name to FCB Heart. Beyond just changing the name and logo, the awareness campaign consist of signs, posters, and activities to help […]

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Intouch Solutions Survey Uncovers Industry-Wide Trend In Digital Sales Aids

KANSAS CITY, Mo., Feb. 10, 2016 /PRNewswire/ — Intouch Solutions, a leading marketing agency serving the pharmaceutical industry, recently identified an industry-wide trend regarding the evolution of digital sales aids (DSAs), a tool that allows organizations to efficiently deliver compelling sales presentations via tablets. After conducting two surveys, one in 2011 and another in 2015, Intouch […]

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Special Feature — Agenda 2016: Bigger, better, faster, more

Or, why 2016 might look a little different than 2015 for pharmaceutical marketers.

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Jennifer Cook of Roche named 2016 Woman of the Year by the Healthcare Businesswomen’s Association

The HBA announced that its 2016 Woman of the Year is Jennifer Cook, head of pharma, region Europe for Roche.

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Daggerwing Expands, Moves NY Operations to New Office in SoHo

Daggerwing Group Inc. announces a move of the company’s New York operations from 250 Greenwich Street to the heart of SoHo at 536 Broadway.

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Special Feature — Sales-Force Effectiveness: The Sweet 16

Industry experts tell Med Ad News about 16 trends that they believe will affect sales-force strategies in the immediate future.

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Why reps are not using their digital sales aids … and how to inspire them to change

At Intouch we hold a number of truths to be self-evident, but perhaps the most self-evident of the lot is this: that digital sales aids only work if sales reps actually use them. Seems pretty obvious, right? The trouble is, not everyone does use them.

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A new Sandbox to play in

Former GA Communication Group changes name, teams up to expand operations

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New leader for Fingerpaint NY office

  After 13 years with McCann, Bill McEllen has become the leader of Fingerpaint’s expanding New York office. Executives say the news is a major win for the agency as McEllen brings more than 20 years of experience in client-side sales, marketing and advertising, as well as an innate ability to combine corporate objectives with […]

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CDM, Digitas Health leaders chosen as Lions Health judges

The CDM Group’s Josh Prince will lead the Health & Wellness jury at Lions Health, Cannes Lions’ specialist event, while Publicis Healthcare’s Alexandra (Alex) von Plato will head up the Pharma jury. Lions Health is a two-day specialist event taking place June 18 and 19 of the Cannes Lions International Festival of Creativity, June 18 […]

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