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CDM, Digitas Health leaders chosen as Lions Health judges

The CDM Group’s Josh Prince will lead the Health & Wellness jury at Lions Health, Cannes Lions’ specialist event, while Publicis Healthcare’s Alexandra (Alex) von Plato will head up the Pharma jury. Lions Health is a two-day specialist event taking place June 18 and 19 of the Cannes Lions International Festival of Creativity, June 18 […]

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A shop for all seasons

Why pharma agencies need cross-functional capabilities to survive

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Medicine Avenue: People On The Move

Intouch Solutions has promoted three people in its Overland Park, Kansas office, and five people in its New York City office.

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Klick Health Lures Away Global Agency CEO & Top Branding and Commercialization Executives

Klick attracts leading healthcare marketing professionals with its consistent growth, unique industry approach, and commitment to the ‘relentless pursuit of awesome’ February 04, 2016 11:34 AM Eastern Standard Time TORONTO–(BUSINESS WIRE)–Klick Health today put an end to industry rumors and speculation that it has hired three very senior-level healthcare marketing executives, including the longtime global […]

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Calcium USA: Ownership changes spark new growth

Calcium USA announced that CEO Steven Michaelson (former founder of Wishbone) and Chief Strategy Officer Judy Capano (former Wishbone partner/owner) finalized the purchase of the agency and its assets in December 2015. Both Michaelson and Capano, along with Managing Partners Steve Hamburg (Chief Creative Officer and former Wishbone partner) and Garth McCallum-Keeler (General Manager), have […]

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4 Dudnyk leaders start 2016 with promotions

Laurie Bartolomeo, John Kemble, Drew Desjardins, and Dan Zaksas, PhD were recognized for outstanding work with clients and leading their respective departments.

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Edward P. Nathan, PhD joins PulseCX as Chief Creative Officer

PulseCX announced today that Ed Nathan has joined the company as Executive Vice President, Chief Creative Officer.

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A new Sandbox to play in

Former GA Communications Group changes name, teams up to expand operations   After more than 30 years in the pharmaceutical and healthcare advertising arena, GA Communications Group has a new identity and an expanded busines model. The agency is now Sandbox, an entirely new integrated marketing agency built  on the foundation of four firms whose […]

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Ad Watchdog Calls Out Broadcast Networks for Airing Deceptive Ads

MADISON, Conn., Jan. 19, 2016 /PRNewswire-USNewswire/ — Consumer advocacy organization, truthinadvertising.org (TINA.org), has put major broadcast networks on notice regarding deceptive advertising. The ad watchdog alerted ABC, NBC, Turner Broadcasting (CNN & HLN), Fox Broadcasting, and The Weather Channel, to the airing of deceptive ads for Prevagen, an alleged brain supplement purported to be clinically proven […]

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EMD Serono Takes on Exclusive Promotion of Rebif® (interferon beta-1a) in the US

ROCKLAND, Mass., Jan. 19, 2016 /PRNewswire/ — EMD Serono, the biopharma business of Merck KGaA, Darmstadt, Germany today announced its continued commitment to serving the multiple sclerosis (MS) patient, medical and advocacy communities after taking on the sole rights to Rebif® (interferon beta-1a) in the United States as of January 1. Rebif, the number one prescribed […]

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