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New White Paper Helps Ambulatory Surgical Centers Understand the Ins and Outs of ASC Marketing

  The white paper from moddern marketing provides five core principles to help ASC owners and investors understand marketing and healthcare consumers.   NEW YORK (PRWEB) February 11, 2019 moddern marketing (moddern), an award-winning independently-owned integrated marketing agency, has released a White Paper for ambulatory surgical center (ASC) owners and investors entitled “Building a Thriving […]

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FDA warns 17 firms for selling fake Alzheimer’s drugs

The U.S. Food and Drug Administration rebuked 17 companies against selling unapproved products which claim to treat Alzheimer’s disease and other serious ailments.

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Neon Names Mardene Miller Managing Director

FCB Health Network president and CEO Dana Maiman announced that Mardene Miller joined the award-winning network as co-managing director of the full-service HCP, DTP and DTC agency Neon.

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FreshBlood HMC Expands to Become FreshBlood Group

FreshBlood Health Market Consultants, which was launched in 2015 by prominent healthcare industry marketing expert Robert Finkel, announced the life-science solutions provider’s expanded creative services capabilities and official reconfiguration as FreshBlood Group.

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FCB Health Network Welcome Chris Seda to Lead New Digital Product Design Practice

FCB Health Network president and CEO Dana Maiman announced that Chris Seda joined the award-winning network as senior vice president and director of product design.

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Medical affairs in the digital age

Evidenced by the move to measure and reimburse providers based on the quality, as opposed to the quantity, of care delivered, the healthcare industry is shifting from a fee-for-service to an outcomes or value-based model.

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AbelsonTaylor and The Bloc Sponsor the Global Awards 2019 Young Globals Competition & Internship

AbelsonTaylor and The Bloc will come together to support NYF’s Global Awards 2019 Young Globals competition.

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W2O’s Jim Weiss Appointed to Healthcare Businesswomen’s Association (HBA) Advisory Board

Jim Weiss, Founder and CEO of W2O – a network of innovative analytics-driven, digital-first marketing and communications firms – joined the Healthcare Businesswomen’s Association (HBA) Advisory Board for the 2019-2021 term.

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Five Brain Rules for Engaging Marketing and Education

What if we could look inside the minds of HCPs to see what is happening there during industry events and interactions?

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Beacon Healthcare Communications Introduces New Logo, Announces Move to New Space

Beacon Healthcare Communications introduced a new logo as the privately held specialty pharmaceutical advertising agency prepares to celebrate 20 years as an agency.

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April 2019 Focus: Healthcare agency & network profiles, industry overview & awards, and more!

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