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Dr. Reddy’s Laboratories Ltd. Grabs Deal to Market Three Amgen Drugs in India

Dr Reddy’s Laboratories on Thursday said it has inked a pact with US-based biotechnology firm Amgen to market its three drugs used to treat heart diseases and cancer in India. The Hyderabad-based firm said it has entered into a strategic collaboration with Amgen to market and distribute three Amgen medicines in India in oncology and […]

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Why “Mid-sized Data” Is Beautiful

By Stefan Armstrong, Partner, AIS, Greater Than One Why “Mid-sized Data” Is Beautiful There was a time—mid-2011 comes to mind—when it seemed that Big Data was poised to turn digital marketing on its head. And, in many ways, those expectations have been fulfilled; where would the Amazon, Google, and Facebook empires be today without the […]

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Beyond the Palisades

There is creative life outside Manhattan. Yes, really. By Marcia Goddard I had one of those illustrative experiences in the office the other day – you know, when a tiny incident speaks to something larger? Two “out-of-towners” were visiting to work on a multi-agency project, and I happened to overhear them whispering to each other […]

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Veeva Systems Delivers Mobile CRM for Microsoft Windows 10

Veeva CRM’s native support for Windows 10 provides single-device choice for life sciences companies  PLEASANTON, CA – July 29, 2015 – Veeva Systems’ latest release of Veeva CRM Mobile this month will natively support Microsoft Windows 10. Through its partnership with Microsoft, Veeva developed Veeva CRM for Windows 10 ahead of Microsoft’s July 29 release, […]

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National Psoriasis Foundation, LEO QualityCare and NFL player Jonathan Scott launch Youth Ambassador Program for teens with psoriasis

PORTLAND, Ore., July 25, 2015 /PRNewswire-USNewswire/ — Professional football player Jonathan Scott and the National Psoriasis Foundation encourage the roughly 700,000 people under age 18 with psoriasis in the United States to help their peers take control of their condition by becoming a National Psoriasis Foundation (NPF) Youth Ambassador. The Psoriasis Foundation Youth Ambassador program, supported […]

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The CementBloc Celebrates 15 Years in Business and Announces Plans for Its Next Phase of Growth

NEW YORK, July 22, 2015 /PRNewswire/ — After 15 years of steady growth and evolution, The CementBloc announced its move to new flagship headquarters in downtown New York.  Additionally, its leaders announced that the company is officially changing its name to “The Bloc.” “Over the last 15 years, we have built one of the largest independent […]

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GE to Provide Mobile Imaging Equipment for Athletes at 2015 REEBOK CROSSFIT GAMES

SALT LAKE CITY–(BUSINESS WIRE)–GE Healthcare announced today that it will be the official medical imaging provider of the 2015 Reebok CrossFit® Games, an annual fitness competition created and operated by CrossFit, Inc. where elite athletes compete for the title of Fittest on Earth® and a piece of a US $2 million purse. The CrossFit Games, […]

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Media Agencies Battle for GlaxoSmithKline’s $1 Billion+ Business

GlaxoSmithKline has called a consolidation review for its global media assignment. The pharmaceutical giant is estimated to spend more than $1 billion annually on ads worldwide. The review will pit the client’s U.S. media shop, PHD, part of Omnicom, against WPP’s MediaCom, which handles the company’s media business in a number of regions outside the […]

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National Basketball Retired Players Association and Cancer Treatment Centers of America Announce Partnership to Increase Awareness of Prostate Cancer

LAS VEGAS, July 13, 2015 /PRNewswire/ — With more than 220,000 new cases of prostate cancer diagnosed in the U.S. each year, the National Basketball Retired Players Association (NBRPA) and Cancer Treatment Centers of America® (CTCA) are partnering to raise awareness of early detection screening, diagnosis and treatment options among alumni players, fans, and men across […]

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Biocodex USA Announces Sponsorship of LPGA Star Paula Creamer

Creamer Teams Up With Pharmaceutical Company to Promote Florastor®, the #1 Probiotic Worldwide SAN FRANCISCO, CA–(Marketwired – Jul 8, 2015) – Today, Biocodex USA, pharmaceutical company and maker of Florastor, has officially signed Ladies Professional Golf Association (LPGA) star Paula Creamer, winner of the 2010 U.S. Women’s Open and 10 LPGA tournaments. Creamer will be […]

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