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Orchestrated customer engagement: Going beyond multichannel marketing

IMS Health has released its report Orchestrated Customer Engagement, which looks at what pharma companies need to do beyond multichannel and omnichannel marketing in order to deliver a full customer engagement experience. Med Ad News spoke with Richie Etwaru, chief digital officer of IMS Health and primary author of the report, to expand on some […]

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Axtria Delivering Five Webinar Sessions On Pharma Commercial Operations During PMSA Webinar Series 2015

Axtria, a big data analytics firm, is conducting five back-to-back knowledge sharing sessions on Pharma commercial operations from Sept 16-Nov 11, 2015, to share key insights on topics related to promotion response modeling, sales planning, deployment, targeting and compensation.

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Guidemark Health Names Chief Strategy Officer

October 19, 2015 (Parsippany, NJ): Guidemark Health furthers its commitment to its strategy and branding efforts by naming Martin Mannion as Chief Strategy Officer. With 25 years spent in marketing and advertising agencies, Mannion brings substantial healthcare strategy knowledge as well as diverse disease category experience to the Guidemark Health family. Previously he was Chief […]

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Orchestrated Customer Engagement

This white paper defines, describes, and documents the journey Life Sciences organizations may take to move from MCM and OCM to OCE.

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Technology Enabling Pharma Sales Force in Transforming Practice of Medicine to Science of Medicine

Mobile technology can give Pharmaceutical companies the boost it needs to improve marketing effective­ness and sales performance.

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MAHF names 2016 inductees, Lifetime Achievement Award winner

The membership of the Medical Advertising Hall of Fame elected its 2016 inductees: C. Marshall Paul, market researcher, and Scott Cotherman, former CEO of CAHG. Ken Begasse Sr. was named 2016 recipient of the MAHF Lifetime Achievement Award.

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MMC promotes two team members to sales manager

Five others celebrate more than decade with MMC   Binghamton, N.Y. – October 10, 2015 – Modern Marketing Concepts is pleased to announce the promotions of two employees to sales manager positions. Thomas Baileys and Andrew Barbarino both began their new positions leading sales teams in the Healthcare Division last month. Baileys, who has been […]

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Exclusive: Makovsky Expands Health Practice into Cambridge Biotech Hub with Hire of Megan Thomas

Former Global Head of Communications, Sanofi Oncology, Joins Award-Winning Health Team to Drive Business Growth and Geographic Expansion   NEW YORK, OCTOBER 13, 2015 /PRNewswire/ – Makovsky, a leading independent integrated communications firm, today announced the hire of Megan Thomas as senior vice president, Health Practice. Thomas brings nearly two decades of health communications experience, […]

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Company Of The Year Gilead: Double The Dose

With not one but two record-shattering product launches that transformed the treatment of hepatitis C, Gilead more than doubled its revenue in a single year, earning its place as Med Ad News’ Company of the Year.

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Gilead Q&A: Paul Carter, Executive VP Of Commercial Operations

Med Ad News spoke with Paul Carter, Gilead’s executive VP of commercial operations, regarding the success of Sovaldi and Harvoni as well as the company’s vision of the future of biopharmaceuticals.

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