A crowd of about 2,500 industry folks came out to the New York Hilton Midtown on Thursday, May 14, to attend the Healthcare Businesswomen’s Association Woman of the Year (WOTY) event. Denice Torres, JD, MBA, president of J&J’s McNeil Consumer Healthcare, was honored as the 2015 Healthcare Businesswomen’s Association Woman of the Year. The HBA WOTY award is bestowed upon one […]
Med Ad News revealed the nominees for the 30th Annual Manny Awards and named Calcium’s Steven Michaelson and Judy Capano as the 2019 Industry Persons of the Year.
Artificial intelligence generated plenty of chatter amongst the pharma marketing intelligentsia in 2018. Will 2019 be the year when the industry fully embraces it as more than just a tactic?
The Healthcare Businesswomen’s Association (HBA) announced the 2019 Woman of the Year, Honorable Mentor and STAR award honorees.
For the 11th year, Med Ad News selected new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.
Pharma continues to lag behind the consumer space in the use of mobile marketing technologies, but the steady advance of consumer tech giants Google and Amazon into the healthcare space means that the industry will have to adapt the tools of AI, voice and chatbots into their marketing, just as their consumer brethren already have.
Intouch Solutions’ Sean Hartigan and Heartbeat’s David Sakadelis say their pharma clients are skittish about the use of chatbots and AI, with an understanding of these technologies more influenced by the grim future of Skynet in the “Terminator” movie franchise rather than the reality of where AI is right now.
In the initial excitement over the possibilities of mobile marketing, pharma rushed to create its own apps. And then these apps languished.
Med Ad News spoke with Gene Fitzpatrick, senior VP of engagement strategy for Ogilvy CommonHealth Worldwide, about the future of augmented and virtual reality in healthcare marketing.
Lions Health is a dedicated two-day event held annually within Cannes Lions in France. Lions Health is billed as the only place in the world to experience talks from leading pharmaceutical, healthcare, wellness, biotechnology and medical marketing practitioners. Event management says Lions Health is built to deliver the insights, ideas, tools and techniques that lead to life-changing outcomes.
Pharma marketers must listen to their customers and find ways to smooth the patient journey if they are to create effective customer experiences and create loyalty beyond the first prescription.
A recent study of DTC advertising appearing in the Journal of General Internal Medicine concluded that few broadcast ads are compliant with FDA’s guidelines. The reality, though, might not be so cut and dried.
While many of us from blue states and urban bubbles fret over some of the actions of President Donald Trump, it’s good to take a clear-eyed view of whether or not Trump and this administration has been good for the medical marketing industries. Moreover, it’s useful to consider how a “blue wave” in the midterm elections might change the dynamic.
Let’s have a peek in the crystal ball 10 years into the future. What will agencies look like then? What will the marketplace look like?
2017 was a very good year for many of the agencies profiled in this annual directory featuring the leading healthcare communications agencies. Some reported individual setbacks, but they were still able to overcome these. As a wave of new drugs and biologics hit the market, several of the top healthcare agencies supported their launches.
Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners for the 2018 Manny Awards, celebrating the healthcare communications industry.
On April 19th, Sharon Callahan is being recognized at the 29th annual Manny Awards as Med Ad News’ Industry Person of the Year.
The names of the tools may be changing, but the goal for brand managers remains the same in 2018: getting as close as possible to real patients and their needs.
Med Ad News asked its sources what are some of the key industry trends for 2018.
It’s not a new trend. For years, there has been massive speculation on the many ways Amazon could be getting into healthcare. But if you look past the hype, beyond Amazon’s theoretical intentions, and focus more closely on today’s consumer, there is a colossal healthcare trend underway even without Amazon getting in on the game. One can learn a lot from the trend of Amazon’s influence on the business of doing business. So let’s take a closer look …
According to the consultants at PwC, the top health industry issues of 2018 will be …
Robert Leverte Jr. was honored by the Medical Advertising Hall of Fame as its 2018 inductee on February 8 at a black-tie event at The Pierre Hotel in New York City. Leverte’s prolific career has included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, serving as chairman at Bozell Jacobs Medical Group, and operating as CEO of the Leverte Companies.
Centron Provides Healthcare Communications Integrated Offering by Uniting Advertising, Medical Education, Public Relations and Market Access Divisions under the Centron Brand
The move by Centron, a finalist for Med Ad News Agency of the Year, allows for marketing units to work together seamlessly or to provide counsel for individual clients With more than 120 employees and $30 million plus in revenue, the model integrates essential communications platforms to provide aligned strategies for an evolving healthcare marketplace, […]
Partner Steven Gold Becomes Chief Executive May 20, 2015 08:00 AM Eastern Daylight Time SAN FRANCISCO–(BUSINESS WIRE)–Giant Creative/Strategy, LLC, the largest full-service independent healthcare communications agency on the West Coast, named Steven Gold as chief executive officer today and announced that Jeffrey Nemy has joined the company as chief financial officer. Gold, who is one […]
Actress Kristen Bell and Los Angeles OBGYN Howie Mandel Honored for Commitment to Improving Health of Women Worldwide
LOS ANGELES, May 20, 2015 /PRNewswire-USNewswire/ — Jhpiego, an international health care non-profit and affiliate of Johns Hopkins University, honored actress-activist Kristen Bell and Los Angeles physician Howie Mandel for their selfless dedication to preventing the needless deaths of women and families worldwide. Celebrities from across the TV and movie industry attended the “Laughter Is […]
NEW YORK, May 18, 2015 /PRNewswire/ — Hundreds gathered Thursday night at Cipriani 42nd Street in New York to recognize those who have supported Operation Smile, the world’s largest medical charity of its kind providing free cleft surgery and care. Johnson & Johnson committed $25 million in financial and product contributions to Operation Smile over the […]
More than a half-million U.S. patients had medication costs in excess of $50,000 in 2014, an increase of 63 percent from the prior year, as doctors prescribed more expensive specialty drugs for diseases such as cancer and hepatitis C, according to an Express Scripts report released on Wednesday. Of the estimated 575,000 Americans who used […]
Horizon Pharma plc Announces Settlement of PENNSAID(R) 2% Patent Litigation With Perrigo Company plc
DUBLIN, IRELAND–(Marketwired – May 8, 2015) – Horizon Pharma plc (NASDAQ: HZNP), a specialty biopharmaceutical company focused on improving patients’ lives by identifying, developing, acquiring and commercializing differentiated and accessible medicines that address unmet medical needs, today announced that its affiliates have entered into a settlement and license agreement with Perrigo Company plc and its […]
The World Health Organization has added new curative treatments for hepatitis C to its essential medicines list, but the U.N. agency said prices needed to fall to make them accessible to patients in poorer countries. The treatment of hepatitis C, which affects about 150 million people globally and kills around half a million each year, […]
30 million Americans Take Antidepressants: Iodine Launches New Study in Support of Mental Health Awareness Month
SAN FRANCISCO, May 7, 2015 /PRNewswire/ — Iodine, an online resource combining the latest medical research on medications with real-life experiences from consumers, launched a new month-long study on May 1 to track people’s experiences while taking antidepressant medications. More than 30 million Americans currently take antidepressants, yet the largest study conducted to-date included just 4,041 […]
NEW YORK, May 7, 2015 /PRNewswire/ — The JED Foundation, a leading non-profit working to promote emotional and mental health among young adults and college students, is proud to work with the Substance Abuse and Mental Health Services Administration (SAMHSA) to raise awareness about the importance of emotional wellbeing and mental health among children for […]