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U.S. Solicitor General Intervenes Against Johnson & Johnson in DECN’s Long Running Patent Battle Over GenStrip 50

Interventions by the Solicitor’s Office to Protect the Rights of a Corporation Are Rare LOS ANGELES, CA–(Marketwired – Apr 14, 2015) – Decision Diagnostics Corp. (OTC PINK: DECN), the manufacturer, quality plan administrator and the exclusive worldwide sales, service and regulatory processes agent for the popular GenStrip™ 50, the FDA cleared Green Alternative Strip, specifically […]

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Healthcare ad agency recruiting 101: A Q&A with Matthew West

Matthew West spent 14 years at McCann RCW as VP/chief talent officer; now West is a director of AdvicePersonnel, a boutique recruitment company, where he specializes in finding talent for healthcare advertisingagencies. In an industry where every agency president says good talent is difficult to find, West has someinsights about where to find it and […]

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Traditional channels still tops

Traditional channels remain the dominant form of HCP interaction in 13 major pharmaceutical markets, according to research by Cegedim Strategic Data. The company’s Global Promotion Audits showed varying levels of digital penetration across major markets – led by 34 percent in Japan and 24 percent in the United States – but in all cases the […]

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How to chase unicorns

There are at least 40,000 practicing hospitalists in the United States, and though these physicians are elusive, their ranks are growing   By Kristin Scott, Society of Hospital Medicine   Back in the late ‘90s and early 2000s, pharmaceutical representatives with hospital accounts were considered “specialty” representatives and had responsibilities for talking to medical students, […]

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Is it really working?

SalesandMarketing Measuring campaign ROI in the age of tapestry marketing  By Chris Nelson Ever been to a brand campaign case study presentation at one of those big-name health care marketing conferences? You know, where the brand manager and agency lead get up in front of the audience and show off their brilliant new TV/digital/mobile/social/(insert medium […]

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Change is the constant

SALES›FORCE EFFECTIVENESS Pharma sales forces continue to evolve, trying to meet physicians’ information needs and survive in a healthcare environment radically altered by the Affordable Care Act ; and a new player enters the sales-force training field. For pharma sales forces today, the key to being more efficient and effective is not selling products, but […]

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A whole new ballgame

AGENDA 2015 The business of marketing pharmaceuticals today would be almost unrecognizable to a visitor from five years ago; the industry’s fate hangs on how industry leaders respond to all this change. To an industry insider who magically fell asleep in 2010 and woke up as the ball dropped in Times Square to ring in […]

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Sarah Michelle Gellar Joins Sanofi Pasteur on the Sounds of Pertussis Campaign

Emmy® Award-Winning Actress Sarah Michelle Gellar Joins March of Dimes and Sanofi Pasteur on the Sounds of Pertussis® Campaign Campaign Continues to Educate Adults on How to Help Protect Themselves and How to Help Stop the Spread of Pertussis to Infants The U.S. Centers for Disease Control and Prevention (CDC) reports that America is currently […]

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IPG brings ICC agencies into FCB Health

Global advertising agency network Interpublic Group announced that it was taking the ICC Lowe healthcare advertising agencies – ICC, Trio, and Pace – and folding them into the FCB Healthcare network.

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Practice Fusion partnerships show promise

The first month of the new year was a memorable one for Practice Fusion, a cloud-based electronic health record provider for doctors and patients, with one health management partnership showing promising results and a second partnership focused on adherence being announced for the first time. Jan. 14, the company announced the results of a collaboration […]

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