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Traditional channels still tops

Traditional channels remain the dominant form of HCP interaction in 13 major pharmaceutical markets, according to research by Cegedim Strategic Data. The company’s Global Promotion Audits showed varying levels of digital penetration across major markets – led by 34 percent in Japan and 24 percent in the United States – but in all cases the […]

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How to chase unicorns

There are at least 40,000 practicing hospitalists in the United States, and though these physicians are elusive, their ranks are growing   By Kristin Scott, Society of Hospital Medicine   Back in the late ‘90s and early 2000s, pharmaceutical representatives with hospital accounts were considered “specialty” representatives and had responsibilities for talking to medical students, […]

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Is it really working?

SalesandMarketing Measuring campaign ROI in the age of tapestry marketing  By Chris Nelson Ever been to a brand campaign case study presentation at one of those big-name health care marketing conferences? You know, where the brand manager and agency lead get up in front of the audience and show off their brilliant new TV/digital/mobile/social/(insert medium […]

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Change is the constant

SALES›FORCE EFFECTIVENESS Pharma sales forces continue to evolve, trying to meet physicians’ information needs and survive in a healthcare environment radically altered by the Affordable Care Act ; and a new player enters the sales-force training field. For pharma sales forces today, the key to being more efficient and effective is not selling products, but […]

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A whole new ballgame

AGENDA 2015 The business of marketing pharmaceuticals today would be almost unrecognizable to a visitor from five years ago; the industry’s fate hangs on how industry leaders respond to all this change. To an industry insider who magically fell asleep in 2010 and woke up as the ball dropped in Times Square to ring in […]

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Sarah Michelle Gellar Joins Sanofi Pasteur on the Sounds of Pertussis Campaign

Emmy® Award-Winning Actress Sarah Michelle Gellar Joins March of Dimes and Sanofi Pasteur on the Sounds of Pertussis® Campaign Campaign Continues to Educate Adults on How to Help Protect Themselves and How to Help Stop the Spread of Pertussis to Infants The U.S. Centers for Disease Control and Prevention (CDC) reports that America is currently […]

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IPG brings ICC agencies into FCB Health

Global advertising agency network Interpublic Group announced that it was taking the ICC Lowe healthcare advertising agencies – ICC, Trio, and Pace – and folding them into the FCB Healthcare network.

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Practice Fusion partnerships show promise

The first month of the new year was a memorable one for Practice Fusion, a cloud-based electronic health record provider for doctors and patients, with one health management partnership showing promising results and a second partnership focused on adherence being announced for the first time. Jan. 14, the company announced the results of a collaboration […]

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Agenda 2015 – Bonus Question

After asking industry leaders about all the issues we thought would matter most in 2015, we asked them what questions they thought we had missed. Here is what they told us. • What are some of the non-traditional approaches to communicating with HCPs that are being adopted? We are starting to see a number of […]

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Prize programs lift adherence by half

  HealthPrize Technologies, a medication adherence and digital patient engagement company, has announced positive results from a number of pharmaceutical company sponsored patient support programs conducted across a variety of chronic conditions, including diabetes, hypertension, acne, and asthma/COPD. HealthPrize’s online and mobile platform uses gaming dynamics, behavioral economics, rewards and education to motivate patients to […]

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