Award-winning creative Natxo Diaz reviews health’s debut performance on the main stage at Cannes – and sees a sector oozing confidence.
Guidemark Health and Cyan Health have today rebranded, changing their names to Lumanity. The two agencies were acquired by Lumanity in 2021.
Meltmedia, an award-winning provider of digital strategy, design, and development services to the life science industry, has been acquired by Evoke, a global brand, experience, and communications platform, purpose-built to make health more human.
Managing Director Michael McNamara, former president of Havas Life NY, touts McKinney Health as a truly integrated agency that leverages health expertise with innovative consumer brand experience.
As the global advertising industry gathers at the Cannes Lions International Festival of Creativity, Klick Health today announced the large independent agency’s worldwide expansion. Klick Health confirmed plans for regional hubs in Asia-Pacific (APAC); Europe, the Middle East, and Africa (EMEA); and Latin America (LATAM).
Among the winners, VMLY&R Takes Pharma Grand Prix, Area 23 Wins Healthcare Agency of the Year
FCB Health wins Healthcare Network of the Year, AREA 23 wins Healthcare Agency of the Year and notches Health Grand Prix for Good.
CMI Media Group, a WPP company (NYSE: WPP), today announced an evolution in their approach to media planning which includes several high-level executive promotions and hires. As leaders in omnichannel, the agency will focus on delivering precision at scale. Fueled by industry leading data and insights from Empower™, the media plans will be created by integrated media strategists with the direction of communications planning specialists, collaborating deeply into the planning and optimization process to create a better deliverable and more impactful outcomes.
The program celebrates creative excellence in the highly specialized fields of health and wellness.
Google introduced a number of new features as part of the Google Marketing Live 2022 event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data. In addition, they have expanded some ad offerings as well, according to Christa Toole, Partner, Search and Analytics, at Greater Than One.
