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The Pulse of the Pharmaceutical Industry

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Merkle’s Health Practice Grew Over 20% in 2014

COLUMBIA, Md.–(BUSINESS WIRE)–Merkle, ( a leading technology-enabled, data-driven performance marketing agency, announced significant growth in its health practice, with the company landing 15th on Advertising Age’s largest U.S. healthcare agency networks and the 3rd fastest growing in the country. The impressive 21 percent year-over-year growth for Merkle Health demonstrates the success Merkle has had in […]

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Danny Glover Joins PBA Facts Campaign, to Educate and Build Awareness of Pseudobulbar Affect (PBA), a Little Known but Widespread Neurologic Condition

ALISO VIEJO, Calif., May 1, 2015 /PRNewswire/ — Legendary actor and director Danny Glover joins Avanir Pharmaceuticals, Inc. in a new PBAFacts campaign designed to educate and encourage patients with neurologic conditions, and their caregivers, to learn more about Pseudobulbar Affect (PBA) and to speak with their physician. The campaign hinges on the idea that an […]

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New Study Examines Success Lessons of Sovaldi’s and Harvoni’s Blockbuster Launches

CHAPEL HILL, N.C., May 1, 2015 /PRNewswire/ — The breakthrough hepatitis C treatment, Sovaldi faced backlash from payers for its high price but manufacturer Gilead Sciences overcame initial market resistance through its patient support programs, strategic worldwide pricing, and effective public relations campaigns. Sovaldi’s high cure rate, short dosing period, and promise of less severe […]

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Mallinckrodt Pharmaceuticals Becomes First-Ever National Sponsor of the Lupus Foundation of America’s Walk to End Lupus Now

WASHINGTON, DC–(Marketwired – May 01, 2015) – Mallinckrodt Pharmaceuticals (NYSE: MNK) will join the Lupus Foundation of America in its efforts to end the cruel mystery of lupus by sponsoring its signature program, Walk to End Lupus Now™. Walk events take place in more than 60 cities across the country, making it the nation’s largest lupus […]

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Ketchum and World Hepatitis Alliance’s World Hepatitis Day Campaign Named PRWeek’s Global Non-profit Campaign of the Year

LONDON, April 30, 2015 /PRNewswire/ — Leading global public relations firm Ketchum, in partnership with the World Health Organization and World Hepatitis Alliance, received the PRWeek Global Award for Non-profit Campaign of the Year for its World Hepatitis Day campaign. This award, along with a high commendation for the campaign in the Global PR Breakthrough of the […]

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Dr. Oz and iHeartMedia Announce Multiplatform Content Partnership

NEW YORK, April 30, 2015 /PRNewswire/ — Dr. Mehmet Oz announced today a  partnership with iHeartMedia that will deliver Dr. Oz’s incredibly popular consumer brand and content across iHeartMedia’s spectrum of media platforms — broadcast, digital and mobile.  “I have always seen radio as a terrific way to reach people in their daily routines and […]

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DNA Sequencing Market Will Exceed $20 Billion, Says Illumina CEO Jay Flatley

Illumina, one of the most important companies in biomedicine, is still barely known to the public. But scientists, diagnostics makers, physicians, and Wall Street look at the company with a mix of fear and awe. Just as Intel became the company that sparked so much of the computer revolution, Illumina has risen to prominence as […]

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Betting On China For New Drug Development

Healthcare investment firm OrbiMed manages over $14 billion in public and private equity, nearly $1.4 billion of which is focused on Asia. With 23 private equity investments in Asia, OrbiMed is spreading its interests across the healthcare spectrum, including drugs, medical devices, services and enabling technology. Jonathan Wang, senior managing director at OrbiMed, joined the […]

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Alex Rodriguez, Willie Mays And Adderall At Work

Here’s why you should pay close attention to the Alex Rodriguez story: How people respond to what he accomplishes will reveal much about emerging attitudes towards the (mis)use of ADHD stimulant medications, like Adderall, in the workplace. For those who don’t even glance at the sports pages, A-Rod, the Yankees’ DH, has come back strong […]

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How Lead Product Dependency Shapes Corporate Strategy In Pharma

A number of recent high-profile events in the pharmaceutical industry have showcased the significance of lead product dependency – that is, the proportion of revenues a company derives from its largest selling drug – on corporate strategy. Indeed, lead product dependency has played an integral role in two recently proposed acquisitions with a combined value […]

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