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Guard Dog Brand Development Wins Bronze at the 2015 Aster Awards

NEW YORK–(BUSINESS WIRE)–The 2015 Aster Awards has named Guard Dog Brand Development ( a Bronze winner for the strategic design of the Corporate and Pipeline Brochure for ImmunoGen, Inc. The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program […]

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Bio-twitter Speaks: The Best Brand Names In Biotech

Hershey. Harley-Davidson. Nike. Cheerios. Crest. Leggo. Stratocaster. All great brand names – single words that invoke a consistent image, one that’s generally favorable and reflects, if not dominance, than at least a major presence in a market. In Entrepreneurship in Biotechnology, we spend one class session on marketing, and briefly touch on brands and advertising. […]

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The CementBloc and Montefiore Health System Speak Up on Behalf of Caregivers at Cannes Lions Health 2015

NEW YORK, May 26, 2015 /PRNewswire/ — The CementBloc and Montefiore Health System will be presenting a panel discussion at the Lions Health Festival in Cannes, France in June discussing and celebrating the role of the caregiver in healthcare, and how best to communicate with them. Photo – The event, “Creativity and the Caregiver—Giving […]

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McNeil Consumer Healthcare’s Denice Torres headlines the 2015 HBA Woman of the Year (WOTY) event

A crowd of about 2,500 industry folks came out to the New York Hilton Midtown on Thursday, May 14, to attend the Healthcare Businesswomen’s Association Woman of the Year (WOTY) event. Denice Torres, JD, MBA, president of J&J’s McNeil Consumer Healthcare, was honored as the 2015 Healthcare Businesswomen’s Association Woman of the Year. The HBA WOTY award is bestowed upon one […]

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Centron Provides Healthcare Communications Integrated Offering by Uniting Advertising, Medical Education, Public Relations and Market Access Divisions under the Centron Brand

The move by Centron, a finalist for Med Ad News Agency of the Year, allows for marketing units to work together seamlessly or to provide counsel for individual clients With more than 120 employees and $30 million plus in revenue, the model integrates essential communications platforms to provide aligned strategies for an evolving healthcare marketplace, […]

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Giant Creative/Strategy Names CEO and CFO

Partner Steven Gold Becomes Chief Executive May 20, 2015 08:00 AM Eastern Daylight Time SAN FRANCISCO–(BUSINESS WIRE)–Giant Creative/Strategy, LLC, the largest full-service independent healthcare communications agency on the West Coast, named Steven Gold as chief executive officer today and announced that Jeffrey Nemy has joined the company as chief financial officer. Gold, who is one […]

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Actress Kristen Bell and Los Angeles OBGYN Howie Mandel Honored for Commitment to Improving Health of Women Worldwide

LOS ANGELES, May 20, 2015 /PRNewswire-USNewswire/ — Jhpiego, an international health care non-profit and affiliate of Johns Hopkins University, honored actress-activist Kristen Bell and Los Angeles physician Howie Mandel for their selfless dedication to preventing the needless deaths of women and families worldwide. Celebrities from across the TV and movie industry attended the “Laughter Is […]

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Johnson & Johnson Commits $25 Million to Operation Smile Over Next Five Years

NEW YORK, May 18, 2015 /PRNewswire/ — Hundreds gathered Thursday night at Cipriani 42nd Street in New York to recognize those who have supported Operation Smile, the world’s largest medical charity of its kind providing free cleft surgery and care. Johnson & Johnson committed $25 million in financial and product contributions to Operation Smile over the […]

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Number of Americans using $100,000 in medicines triples: Express Scripts

More than a half-million U.S. patients had medication costs in excess of $50,000 in 2014, an increase of 63 percent from the prior year, as doctors prescribed more expensive specialty drugs for diseases such as cancer and hepatitis C, according to an Express Scripts report released on Wednesday. Of the estimated 575,000 Americans who used […]

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Horizon Pharma plc Announces Settlement of PENNSAID(R) 2% Patent Litigation With Perrigo Company plc

DUBLIN, IRELAND–(Marketwired – May 8, 2015) – Horizon Pharma plc (NASDAQ: HZNP), a specialty biopharmaceutical company focused on improving patients’ lives by identifying, developing, acquiring and commercializing differentiated and accessible medicines that address unmet medical needs, today announced that its affiliates have entered into a settlement and license agreement with Perrigo Company plc and its […]

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