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Global cancer drug spending hits $100 billion in 2014: IMS Health

(Reuters) – Worldwide spending on cancer medicines reached $100 billion in 2014, an increase of 10.3 percent from 2013 and up from $75 billion five years earlier, according to IMS Health’s Global Oncology Trend Report released on Tuesday. The $100 billion, which represents 10.8 percent of all drug spending globally and includes supportive care drugs […]

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China to stop setting most medicine prices from June 1

(Reuters) – China will remove price caps for most medicines from June 1 and give the market a larger role in setting prices in the world’s second largest pharmaceutical market, the country’s economic planning agency said on Tuesday. The change would encourage “reasonable” pricing of medicines and help control costs in the country’s state medical […]

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Creators Of Sunscreen Mist Promote Safe Sun Protection Throughout Skin Cancer Awareness Month

DETROIT, May 4, 2015 /PRNewswire/ — In recognition of Skin Cancer Awareness Month and Melanoma Monday, the creators of Michigan-based Sunscreen Mist, the world leader of automated patented sunscreen-spray stations and booths, remind consumers about the importance of diligent sun protection in promoting health. Sunscreen Mist will appear on ABC’s “Shark Tank” on Friday, May 8 […]

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Merkle’s Health Practice Grew Over 20% in 2014

COLUMBIA, Md.–(BUSINESS WIRE)–Merkle, (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, announced significant growth in its health practice, with the company landing 15th on Advertising Age’s largest U.S. healthcare agency networks and the 3rd fastest growing in the country. The impressive 21 percent year-over-year growth for Merkle Health demonstrates the success Merkle has had in […]

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Danny Glover Joins PBA Facts Campaign, to Educate and Build Awareness of Pseudobulbar Affect (PBA), a Little Known but Widespread Neurologic Condition

ALISO VIEJO, Calif., May 1, 2015 /PRNewswire/ — Legendary actor and director Danny Glover joins Avanir Pharmaceuticals, Inc. in a new PBAFacts campaign designed to educate and encourage patients with neurologic conditions, and their caregivers, to learn more about Pseudobulbar Affect (PBA) and to speak with their physician. The campaign hinges on the idea that an […]

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New Study Examines Success Lessons of Sovaldi’s and Harvoni’s Blockbuster Launches

CHAPEL HILL, N.C., May 1, 2015 /PRNewswire/ — The breakthrough hepatitis C treatment, Sovaldi faced backlash from payers for its high price but manufacturer Gilead Sciences overcame initial market resistance through its patient support programs, strategic worldwide pricing, and effective public relations campaigns. Sovaldi’s high cure rate, short dosing period, and promise of less severe […]

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Mallinckrodt Pharmaceuticals Becomes First-Ever National Sponsor of the Lupus Foundation of America’s Walk to End Lupus Now

WASHINGTON, DC–(Marketwired – May 01, 2015) – Mallinckrodt Pharmaceuticals (NYSE: MNK) will join the Lupus Foundation of America in its efforts to end the cruel mystery of lupus by sponsoring its signature program, Walk to End Lupus Now™. Walk events take place in more than 60 cities across the country, making it the nation’s largest lupus […]

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Ketchum and World Hepatitis Alliance’s World Hepatitis Day Campaign Named PRWeek’s Global Non-profit Campaign of the Year

LONDON, April 30, 2015 /PRNewswire/ — Leading global public relations firm Ketchum, in partnership with the World Health Organization and World Hepatitis Alliance, received the PRWeek Global Award for Non-profit Campaign of the Year for its World Hepatitis Day campaign. This award, along with a high commendation for the campaign in the Global PR Breakthrough of the […]

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Dr. Oz and iHeartMedia Announce Multiplatform Content Partnership

NEW YORK, April 30, 2015 /PRNewswire/ — Dr. Mehmet Oz announced today a  partnership with iHeartMedia that will deliver Dr. Oz’s incredibly popular consumer brand and content across iHeartMedia’s spectrum of media platforms — broadcast, digital and mobile.  “I have always seen radio as a terrific way to reach people in their daily routines and […]

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DNA Sequencing Market Will Exceed $20 Billion, Says Illumina CEO Jay Flatley

Illumina, one of the most important companies in biomedicine, is still barely known to the public. But scientists, diagnostics makers, physicians, and Wall Street look at the company with a mix of fear and awe. Just as Intel became the company that sparked so much of the computer revolution, Illumina has risen to prominence as […]

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