Liz Kane, Ogilvy Health

Ogilvy Health hired industry strategist Liz Kane to lead the agency’s Insights, Brand and Medical Strategy offerings. In a Q&A with Med Ad News magazine, Kane shared insights from what she brings to the agency from her 20-year career, including as head of brand strategy at Havas Life, where she led efforts for Pfizer and Amgen, and global consumer advertising stints at Saatchi & Saatchi and Leo Burnett.

Klick Health announced that 37-time Cannes Lions and 80-time Clio awards recipient Bernardo Romero joined the life sciences agency’s growing creative team as Maker—a role specially created around his desire to return to creating impactful campaigns and products that positively impact people’s health.

Elon Musk struck a deal to buy Twitter for $44 billion. Although a somewhat unconventional character, sleeping at the Tesla headquarters and eschewing wealthy materialism, make no mistake that Musk’s successful track record in business shows how significant Twitter may become under his leadership. While no one knows for sure what will be, Casey Ross – Social Media Strategy Director at FCB Health New York – looks at some of the issues Musk has publicly called out, and their potential implications for advertisers.

Jay Appel, The Bloc

The Bloc, which for over 20 years has redefined what a health creative agency can do, recruited Jay Appel as its first-ever Chief Digital Officer. In this newly created role, Appel will use science-based tools and tactics to integrate The Bloc’s award-winning creative into unique digital experiences for highly targeted audiences.

EVERSANA, the pioneer of next-generation commercial services to the global life sciences industry, and Vector Pharma FZCO of Dubai UAE, the leading full-service distributor for rare disease, oncology and highly specialized therapeutics in the Middle East, North Africa and Turkish markets, announced a strategic partnership to expand services across the Middle East and North African markets.

Eversana

EVERSANA, a pioneer of next generation commercial services to the global life sciences industry, opened a new office in the heart of London’s Holborn district to serve the company’s growing client and team needs.

Healthcare media planning powerhouse CMI Media Group, a WPP company, launched an Inclusive Media Center of Excellence to be a catalyst for change, strategically driving investment in underserved audiences, providing equitable coverage and access to information to support their healthcare journeys. The inclusive media COE is dedicated to healthcare.  

Award-winning health communications agency Evoke KYNE announced the appointment of Maureen Byrne to President. Byrne assumed global leadership responsibilities from David Kyne including management of the agency’s client portfolio, Executive Leadership Team and more than 175 employees across geographies.

Some rare blood disorders are a life-threatening emergency that require urgent action, but for some healthcare professionals (HCPs) it’s hard to recognize and treat a disease you rarely see or experience. McCann Health New Jersey, an IPG Health company, helped develop, design and support the launch of “FROM VERY RARE TO VERY REAL.” The virtual reality (VR) experience helps HCPs look beyond data and diagnostic algorithms, and instead actually feel like they are at the center of a real emergency.

Relevate Health solidified the healthcare marketing agency’s position as a market leader in healthcare professional (HCP) omnichannel engagement with the acquisition of Dallas-based ConneXion360. With this acquisition, Relevate Health now provides its omnichannel solutions and agency services to more than 185 brands from 90 pharmaceutical, biotech, and medical device manufacturers, as well as 24 hospital systems.