SALES›FORCE EFFECTIVENESS Pharma sales forces continue to evolve, trying to meet physicians’ information needs and survive in a healthcare environment radically altered by the Affordable Care Act ; and a new player enters the sales-force training field. For pharma sales forces today, the key to being more efficient and effective is not selling products, but […]
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
Med Ad News revealed the winners of the 2019 Manny Awards, celebrating the best in the healthcare communications industry.
AGENDA 2015 The business of marketing pharmaceuticals today would be almost unrecognizable to a visitor from five years ago; the industry’s fate hangs on how industry leaders respond to all this change. To an industry insider who magically fell asleep in 2010 and woke up as the ball dropped in Times Square to ring in […]
Emmy® Award-Winning Actress Sarah Michelle Gellar Joins March of Dimes and Sanofi Pasteur on the Sounds of Pertussis® Campaign Campaign Continues to Educate Adults on How to Help Protect Themselves and How to Help Stop the Spread of Pertussis to Infants The U.S. Centers for Disease Control and Prevention (CDC) reports that America is currently […]
Global advertising agency network Interpublic Group announced that it was taking the ICC Lowe healthcare advertising agencies – ICC, Trio, and Pace – and folding them into the FCB Healthcare network.
The first month of the new year was a memorable one for Practice Fusion, a cloud-based electronic health record provider for doctors and patients, with one health management partnership showing promising results and a second partnership focused on adherence being announced for the first time. Jan. 14, the company announced the results of a collaboration […]
After asking industry leaders about all the issues we thought would matter most in 2015, we asked them what questions they thought we had missed. Here is what they told us. • What are some of the non-traditional approaches to communicating with HCPs that are being adopted? We are starting to see a number of […]
HealthPrize Technologies, a medication adherence and digital patient engagement company, has announced positive results from a number of pharmaceutical company sponsored patient support programs conducted across a variety of chronic conditions, including diabetes, hypertension, acne, and asthma/COPD. HealthPrize’s online and mobile platform uses gaming dynamics, behavioral economics, rewards and education to motivate patients to […]
Fluidity was the state of pharmaceutical advertising in 2013, as agencies shifted their operations, personnel, and tactics to meet the needs of their clients, driven by the pace of digital.
Click to download the PDF to view the full issue For the 10th year, the leaders of selected MannyAward-winning and nominated communicationsagencies respond to key industry-related questionsfrom Med Ad News. Med Ad News: How do you see next year’s ACA rollout impacting the way you do business? What will marketing agencies have to do better […]