Healthcare marketers spend more than $6.5 billion each year and depend on ad performance reporting to ensure the relevancy and effectiveness of their campaigns. Yet most patients feel like the ads they see are not relevant to them, in part because many in the industry continue to use measurement methods that delay necessary optimizations by weeks or months. DeepIntent Senior Vice President John Mangano analyzes how delayed measurement is costing healthcare marketers.

Underscoring an investment in the growth, development and engagement of their talent, WPP company CMI Media Group and NMSDC certified diverse supplier Compas announced the promotion of Julia Missaggia to Chief People Officer.

GlaxoSmithKline said on April 6 the company’s consumer arm stopped shipments of supplements and vitamins to Russia as a result of Moscow’s invasion of Ukraine and would prioritize the supply of over-the-counter medicines for basic needs.

On the heels of the Point of Care Marketing Association’s 2022 Industry Summit and in partnership with leading medical market research company MedSurvey, Havas Media Group (HMG) revealed findings from a new research study examining the matrix of influence surrounding prescribing drugs for patients. The findings identify who beyond MDs exerts influence over prescribing decisions, as well as the concerns, behaviors, trigger moments, and media habits of these influencers.

Story-driven communications agency SONIC Health announced the appointment of Vice President of Client Services Peter Shin, who was a Group Product Director at a Johnson & Johnson company.

Former President Barack Obama returned to the White House on April 5 for the first time since leaving office in 2017 to tout the benefits of his signature healthcare law and offer backing to his friend and former governing partner, President Joe Biden.

Global health innovation company Real Chemistry announced the acquisition of conversationHEALTH, a conversational artificial intelligence (AI) platform for the health care and life sciences industry.

A new research study by Klick Health and ThinkNow reveals significant cultural differences in the way Hispanics deal with their health – reinforcing the need for cross-cultural marketing programs by healthcare companies targeting this growing population segment.

VUE Health, a Boston-based pharmaceutical marketing advertising agency, hired Rebecca Marani as Senior Vice President, Director of Digital.

Agile Therapeutics Inc. announced the launch of the women’s healthcare company’s first consumer commercial intended to increase awareness of the Twirla weekly birth control patch.