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The Pulse of the Pharmaceutical Industry

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Pharmaceutical Industry Using New Technologies to Adjust Their Marketing and Research Approaches for Consumers

CHAPEL HILL, N.C., April 24, 2015 /PRNewswire/ — New technologies and online platforms have dramatically increased the ability of consumers to educate themselves about products and companies. Likewise, these same technologies have expanded the tools and techniques available to market researchers seeking insights into consumer behavior. Given the changing consumer marketplace, it’s imperative that organizations adjust […]

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Drug overlaps, shortages may complicate Teva bid for Mylan

A sign bearing the logo of Teva Pharmaceutical Industries is seen in its Jerusalem oral solid dosage plant (OSD) December 21, 2011. Reuters/Ronen Zvulun (Reuters) – Teva Pharmaceutical Industries’ bid for Mylan NV would create a company controlling nearly 25 percent of the U.S. generics market, including drugs in short supply, according to industry experts […]

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Med Ad News Honors Healthcare Communication Agencies at the 2015 Manny Awards

LIVINGSTON, N.J., April 27, 2015 – Med Ad News, the leading pharmaceutical business and marketing publication, announces the winners for the 2015 Manny Awards, celebrating the best in pharmaceutical and healthcare advertising. The black-tie gala event, held at Pier Sixty in New York, named FCB Health as Agency of the Year, Category I. The award […]

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India vows to press tobacco companies for bigger health warnings

A shopkeeper takes out a cigarette from a box for a customer in Kolkata October 15, 2014. Reuters/Rupak De Chowdhuri/Files (Reuters) – India is committed to boosting the size of health warnings on tobacco products, the government said on Friday, seeking to deflect criticism for delaying tougher new packaging rules beyond a deadline of April […]

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Aerie Pharma shares battered as eye drug fails study

<span class="articleLocation”>(Reuters) – Aerie Pharmaceuticals Inc lost nearly three-quarters of its value after the company said its lead experimental eye drug failed a late-stage study. The eye drop, Rhopressa, did not lower pressure inside the eye as much as timolol, a commonly prescribed drug, the company said. Increased pressure in the eye is often a […]

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FreshBlood in the healthcare marketing world

Med Ad News had a conversation recently with Robert Finkel, former Kane and Finkel principal who opted to shutter his agency last year, about his new company, FreshBlood Health Market Consultants. Finkel outlined his new business model and what work he has been doing with clients. RF: It’s been about a year since I wound […]

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Study Uncovers Healthcare Industry Trust and Knowledge Deficit Among Female Consumers

Women Are Healthcare Decision-Makers for Themselves and Others but Are Not Confident They Are Making Good Decisions NEW YORK, NY–(Marketwired – April 23, 2015) – Although women make the vast majority of healthcare decisions for themselves and others, 63 percent of women in the U.S., U.K., Germany, Japan, and Brazil lack confidence in the healthcare […]

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Publicis Touchpoint Solutions Announces Two New Executive Appointments

Tom Clark and Archie Robinson move into new leadership roles at Touchpoint Yardley, PA—April 21, 2015—Publicis Touchpoint Solutions, Inc—a leading provider of customized, omni-channel healthcare sales, service, and clinical teams—announced two executive appointments today. Tom Clark has been promoted into the role of executive vice president of business development, having formerly served as vice president of […]

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Palio Creative Leader Passes Torch To Distinguished Leadership Team

NEW YORK, NY – April 20, 2015 – PALIO, an inVentiv Health advertising agency that ignitesbold and beautifully disruptive ideas, announced today that Chief Creative Global Officer GuyMastrion has departed the agency. President Kim Johnson and Mastrion have worked over thepast year to chart the next phase of the agency’s evolution, including strengthening the executiveteam […]

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PARTNERS+simons President & CEO Named CEO of Myelin Health

BOSTON–(BUSINESS WIRE)–PARTNERS+simons, a 25-year old brand communications and integrated marketing services firm specializing in the healthcare and financial services industries, announced today that President and CEO Rich Levy has added responsibilities as the new CEO of Myelin Health. Rich will operate both as CEO of Myelin Health and president & CEO of PARTNERS+simons. Myelin Health, […]

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