On the heels of the Point of Care Marketing Association’s 2022 Industry Summit and in partnership with leading medical market research company MedSurvey, Havas Media Group (HMG) revealed findings from a new research study examining the matrix of influence surrounding prescribing drugs for patients. The findings identify who beyond MDs exerts influence over prescribing decisions, as well as the concerns, behaviors, trigger moments, and media habits of these influencers.
Story-driven communications agency SONIC Health announced the appointment of Vice President of Client Services Peter Shin, who was a Group Product Director at a Johnson & Johnson company.
Former President Barack Obama returned to the White House on April 5 for the first time since leaving office in 2017 to tout the benefits of his signature healthcare law and offer backing to his friend and former governing partner, President Joe Biden.
Global health innovation company Real Chemistry announced the acquisition of conversationHEALTH, a conversational artificial intelligence (AI) platform for the health care and life sciences industry.
A new research study by Klick Health and ThinkNow reveals significant cultural differences in the way Hispanics deal with their health – reinforcing the need for cross-cultural marketing programs by healthcare companies targeting this growing population segment.
VUE Health, a Boston-based pharmaceutical marketing advertising agency, hired Rebecca Marani as Senior Vice President, Director of Digital.
Agile Therapeutics Inc. announced the launch of the women’s healthcare company’s first consumer commercial intended to increase awareness of the Twirla weekly birth control patch.
Lumanity announced the acquisition of Innovative Edge (IE), a leading provider of pharmaceutical product launch services. IE partners with world-leading biopharma companies – from Top 20 pharmaceutical manufacturers to fast-growing biotechnology companies – to optimize and accelerate their global, regional, and local product launches.
Syneos Health Communications – the portfolio of Syneos Health® agencies designed to deliver insights-driven integrated communications spanning advertising, public relations, patient advocacy, medical communications, managed markets, omnichannel, naming and branding – named Lacey Jae as EVP, Executive Creative Director of GSW-LA.
GLOBALHealthPR announced that the robust network of independent healthcare agencies rebranded as Global Health Marketing & Communications (GHMC).
Reuters