The combined businesses unlock significant opportunity for clients with strategic, differentiated clinical trial recruitment, engagement and retention approaches, along with compelling creative solutions and best-in-class analytics.
Brannon Cashion, president of specialty services at Fingerpaint Group, shares with Med Ad News how intentional integration and collaboration are key factors in building a successful organization, along with the role that market access and medical communications play.
Global President of Fingerpaint Group Bill McEllen speaks with Med Ad News about how the agency’s entrepreneurial spirit and its passionate people foster a culture that inspires creativity, and more.
With over two decades of experience in producing impactful campaigns across consumer, health & wellness, and pharmaceutical brands, Renata Maia will oversee the creative product across all Ogilvy Health offerings including brand development, strategy, experience and innovation, PR and influence, medical education, and market access.
This acquisition has more than doubled Real Chemistry’s present medical team, empowering both new and current clients to have access to unparalleled expertise in HCP engagement and communications.
The appointment of Baoutis is the latest of several high-profile executive leadership announcements made following Avalere Health’s rebrand on October 18, 2023, each reflecting Avalere Health’s evolution as a connected organization.
Astellas is returning to the Super Bowl to help educate game viewers about VEOZAH and vasomotor symptoms (VMS), the most commonly reported menopause symptoms. The “Fewer Hot Flashes, More Not Flashes” ad features women experiencing common moderate to severe hot flash and night sweat moments that impact their daily lives.
Adam joins The Bloc’s executive leadership team, taking charge of creative initiatives in North America and serving on The Bloc’s Global Creative Council. Before joining The Bloc, Adam held creative leadership positions at Ogilvy Health, Harrison & Star, as well as GSW.
Recent headlines are sounding alarm bells over the highest jump in healthcare costs in a decade. The impact has the potential to cause disruptions across key market access channels: employers, health plans, and pharmacy benefit managers.
Abbott, the global leader in screening blood and plasma, partnered with Blood Centers of America, the largest blood supplier network in the U.S., to launch a mixed reality experience for blood donors in June 2023. Results from a pilot study reveal that mixed reality “is an innovative technology that holds promise to increase donor engagement, satisfaction, and retention,” researchers said.