PRECISIONeffect, a healthcare advertising agency dedicated to changing the standard of care, recently made several employee moves and promotions.

Sandy J. Falk, MD, was named Editor-in-Chief of The Merck Manuals, a digital medical reference available for free to all both online at www.MerckManuals.com and as mobile apps with versions for healthcare professionals and consumers.

Relevate Health is the new brand identity born out of the strategic combination between Relevate Health Group, a data-driven marketing products and services communications firm, and Arteric, a digital marketing consultancy whose engagements embody proprietary AI and machine learning (ML) driven analytics.

Award-winning health communications agency Evoke KYNE announced the promotion of Colleen Brett to Executive Creative Director.

Intouch Group announced the addition of Intouch Market Access as the full-service global agency network’s eighth affiliate to address the ever-evolving needs of clients.

Toronto-based charity The Shoebox Project for Women is partnering with Klick Health (its title sponsor) to launch a four-story art installation by Canadian artist Daniel Mazzone to put a spotlight on local women experiencing homelessness. 

Amarin announced a new marketing strategy for the company’s Vascepa drug in the United States, starting with reducing the Irish-American biopharmaceutical firm’s sales rep numbers by more than 50 percent.

CrowdPharm

Med Ad News spoke with Mike Myers (managing director and partner of CrowdPharm and managing director and founder of Cross & Wild) and Steve Bernstein (CEO of Bernstein-Rein Advertising and CrowdPharm partner) about the combination of CrowdPharm and Cross & Wild, what makes CrowdPharm different from other agencies, and how they plan to expand the business in the future. 

Matthew Howes was appointed Chief Strategy Officer at The Greater Than One Group (GTO), a privately held, global marketing and communications agency with a proprietary model and focused approach leveraging data, content and media.

Liz Landon, Fishawack Health

Fishawack Health, a leading commercialization partner for the life science industry, appointed Elizabeth (Liz) Landon to a newly created executive role as Chief People Officer.