Team, office

Given the need for Rebyota in the market, Ferring’s launch training strategy focused on high-engagement learning through a unique learning journey that empowered its commercial teams to appropriately educate providers on the product features, benefits, and applications. This article walks through how the company and its partners created an immersive product launch learning experience for the field team built upon an engaging and strategic curriculum and a user-friendly training and event platform.

The HBA has announced the 2024 Woman of the Year, Honorable Mentor, and STAR. Recognized for their outstanding contributions to healthcare and the advancement of women in the workplace, the honorees will be celebrated at HBA’s 34th annual Woman of the Year event on May 10 in New York City and remotely around the globe.

Inizio Evoke

As one integrated platform, Inizio Evoke now delivers a more advanced offering and more intuitive experience for its clients and people.

Swoop, Real Chemistry

Building on its predictive AI adherence targeting launched in September 2023, Swoop’s new audiences allow healthcare marketers to target patients and providers prior to a diagnosis, those most likely to adopt a newly launched therapy or progress to a new line of treatment and those with ideal formulary coverage.

Roger Haskins, Peregrine Market Access

Haskins has amassed more than 30 years of agency experience as a creative leader in healthcare marketing.

Tim Jones, Klick Health

Jones returns to the UK to lead EMEA creative team, calling Klick ‘the agency to watch’.

Disruption

Experts discuss technologies that are having the biggest influence on audience intelligence and engagement.

Syneos Health

Generative AI is poised to reinvent life sciences, leading to profound changes in health care.

ASH 2023, VML Health

A report back on ASH 2023, where innovation was on show everywhere.

Real Chemistry

To kick-off the campaign, Real Chemistry and the American Cancer Society will hold an outdoor “Miracle on 32nd Street” snowfall event on Tuesday, Dec. 19 at the New York City Hope Lodge, located at 132 W. 32nd Street in Manhattan.