MicroMass, a leading full-service health communications agency, unveiled Human Dynamics, which is a game-changing approach to help pharmaceutical brands connect with patients and create a better experience.
Fingerpaint, a full-service health and wellness marketing firm with a global team of more than 580 people, acquired Splice, a healthcare communications business based in Emeryville, California.
Evoke KYNE, an award-winning health communications agency, announced the promotion of Carolyn Coyle to Executive Vice President. As a member of the Senior Management Team, Coyle continues to serve as a relationship manager for one of the firm’s largest client engagements in hematology, oncology and immunology. She also supports new business development efforts and leads the agency’s training and development program for entry level team members, reporting to Maureen Byrne.
FCB Health New York teamed up with broadcast journalist Ted Koppel and his wife, COPD activist Grace Anne Dorney Koppel, to help find the millions of people living with undiagnosed chronic obstructive pulmonary disease. The COVID-19 pandemic has worsened the crisis, leaving those with COPD particularly vulnerable, and the “COPD SOS” campaign urges diagnosis and vaccination.
PRECISIONscientia announced the Pennsylvania-based full-service medical communications agency is an honoree in the Philadelphia Business Journal’s 2021 Best Places to Work Awards in the large company category. Voted by the people who know them best—its employees—the award celebrates the top companies in the Greater Philadelphia area. This marks the second consecutive year that PRECISIONscientia made the annual list.
Mary Stutts joined Real Chemistry to lead the global health innovation company’s DE&I strategy, bringing together a unique combination of internal inclusion initiatives with multiple customer-facing efforts across the entire health ecosystem.
WPP company CMI Media Group and Compas – a NMSDC certified diverse supplier that is minority-owned and a part of CMI Media Group – announced executive leadership elevations to drive the next phase of rapid growth, transformation and opportunity for both agencies.
As the grip of the pandemic eases, managed market executives on the pharma and agency side will have to modify their tactics with payers due to changed habits; at the same time, payers’ expectations of value remain strong.
One important step in developing online customer experiences is making sure that all customers – including those with disabilities – can experience them.
Visually stunning consumer campaigns aren’t any harder to get through legal and regulatory … and placing a focus on artistic craft can transform the fate of an agency.
