Outcome Health and seven leading organizations in healthcare marketing, media, content creation and advocacy will #ShareTheScope in a one-day campaign on July 22 by turning over their social media channels to eight organizations and influencers focused on health issues and disparities facing the Black community.

COVID-19 has changed nearly every aspect of healthcare as we know it. Pharmaceutical commercial organizations must quickly adapt to the present while simultaneously planning for a dramatically different future.

Point of Care (POC) technology platforms present a number of opportunities to engage with patients, and those opportunities must be tailored to the audience to provide value.

Making an impact with patient-education materials, be they print or digital, requires a delicate balancing act.

Outcome Health launched “In These Rooms” – a bespoke campaign to transform the strategy of the industry from “point of care” to “moments of care.”

Stryker Corp. announced a definitive agreement to acquire Mobius Imaging LLC, a leader in point-of-care imaging technology, and sister company GYS Tech LLC (DBA Cardan Robotics) in an all cash transaction of $370 million upfront and up to $130 million of contingent payments associated with development and commercial milestones.

Outcome Health, a healthcare innovation company focused on making the point of care experience more meaningful for patients and physicians, announced a new content strategy across its nationwide platform.

Mesmerize Marketing, an established leader in patient education at the point of care (POC) since 2006, announced that it acquired Elite Sampling & Media Group’s national network of doctors’ office wallboards.

Taking advantage of the moment – whether it’s a seasonal opportunity, such as allergies or the flu, or a moment of awareness, such as Breast Cancer Awareness Moment – challenges marketers to consider the marketing mix and the best ways to reach target audiences with brand messaging. Increasingly, with a spend approaching 10 percent of the $5 billion DTC market, pharmaceutical marketers are including POC as a key marketing strategy because they know that it works.

Over 150 industry members joined together at the 2016 PoC3 Summit – a unique annual gathering focused on how the changing climate of healthcare is precipitating a fundamental shift in health-related communications. Hosted by the Point of Care Communication Council, the event was attended by pharmaceutical marketers, agency executives, media and tech companies, and research firms.