Heart to Heart International (HHI), a global humanitarian organization focused on improving access to health, announced a partnership with Intouch Group, an EVERSANA Company, to support improvements to community health clinics in both Kansas City and Chicago.
Stephen Hoelper, President, North America at Doceree, analyzes why life sciences brands need to move beyond vanity metrics for point-of-care campaigns.
Doceree Inc., the first global network of physician-only platforms for programmatic marketing, announced the company entered a strategic partnership with Ogilvy Health to enhance the Point of Care campaign offerings available to Ogilvy Health’s clients and partners to advance audience targeting, measurement and reporting capabilities for their marketing initiatives.
Ivy Cohen Corporate Communications (ICCC), eponymously named after founder Ivy Cohen, is celebrating its 20th anniversary in May. Launched in 2001 with Ivy’s belief that a higher level of experience and personal attention from leadership was a formula that was badly needed in the industry, ICCC advises on and executes brand building, public relations and strategic communications (both external and internal) for clients from the Fortune 100 to startups and many growing and pioneering businesses.
Outcome Health and seven leading organizations in healthcare marketing, media, content creation and advocacy will #ShareTheScope in a one-day campaign on July 22 by turning over their social media channels to eight organizations and influencers focused on health issues and disparities facing the Black community.
COVID-19 has changed nearly every aspect of healthcare as we know it. Pharmaceutical commercial organizations must quickly adapt to the present while simultaneously planning for a dramatically different future.
Point of Care (POC) technology platforms present a number of opportunities to engage with patients, and those opportunities must be tailored to the audience to provide value.
Making an impact with patient-education materials, be they print or digital, requires a delicate balancing act.
Outcome Health launched “In These Rooms” – a bespoke campaign to transform the strategy of the industry from “point of care” to “moments of care.”
Stryker Corp. announced a definitive agreement to acquire Mobius Imaging LLC, a leader in point-of-care imaging technology, and sister company GYS Tech LLC (DBA Cardan Robotics) in an all cash transaction of $370 million upfront and up to $130 million of contingent payments associated with development and commercial milestones.
