New service offers partner brands a no-risk approach to drive the marketing outcomes that matter most: new patient starts.

By Christine Franklin,  Executive Director, PoC3 Point of care (POC) is a major topic, and a fast-growing sector, in healthcare today. This is true for multiple reasons, so here’s an overview of what’s going on in that space. WHY What do we all say about the industry we’re in? That it’s all about the patient: […]

Point of care (POC) communications, a historically small piece of the consumer-facing communications mix for health and wellness vendors in the U.S. represents a growing opportunity for brands to reach patients and caregivers in settings where they are especially focused on their health and wellness: at the doctor’s office, pharmacy and hospital.