Med Ad News spoke with Klick Health’s Amy Gomez, senior VP, diversity strategy, and Samantha Dolin, executive creative director, about the agency’s “Rise Above COVID” cross-cultural marketing campaign for the ACTIV-2 trial.

EMD Serono Provides Grant To The Skin Cancer Foundation To Raise Awareness Of Rare Cancer   ROCKLAND, Mass., June 22, 2016 /PRNewswire/ — EMD Serono, the U.S. and Canada biopharma business of Merck KGaA, Darmstadt, Germany, today announced its award of a patient education grant to The Skin Cancer Foundation, the only international organization solely devoted […]

(Reuters Health) – Prescribing generic medicines instead of brand name drugs whenever possible cuts costs, improves patient adherence and improves health outcomes, according to a new recommendation from the American College of Physicians. “Generic medications are cheaper and patients are more likely to get those prescriptions filled,” said Dr. Amir Qaseem of the American College […]