Public Awareness Campaigns

Q&A with Klick Health’s Amy Gomez and Samantha Dolin on “Rise Above COVID”

Campaign Launches, Campaigns, Coronavirus, Coronavirus Disease 2019 (COVID-19), Education campaigns, Healthcare Communications Agencies, Patient, Public Awareness Campaigns

Med Ad News spoke with Klick Health’s Amy Gomez, senior VP, diversity strategy, and Samantha Dolin, executive creative director, about the agency’s “Rise Above COVID” cross-cultural marketing campaign for the ACTIV-2 trial.

EMD Serono Provides Grant To The Skin Cancer Foundation

Health, Marketing & Advertising, Off-Label Promotion, Public Awareness Campaigns, Skin Cancer

EMD Serono Provides Grant To The Skin Cancer Foundation To Raise Awareness Of Rare Cancer ROCKLAND, Mass., June 22, 2016 /PRNewswire/ — EMD Serono, the U.S. and Canada biopharma business of Merck KGaA, Darmstadt, Germany, today announced its award of a patient education grant to The Skin Cancer Foundation, the only international organization solely devoted […]

Docs, and patients, should remember to use generics

Brand Names, Diabetes, Doctors, Drugstore Chains, Electronic Health Records, Generic Substitution, Generics, Health, Health Outcomes, Healthcare/Medicare/Medicaid, Medicare, Pharmacies, Pharmacy, Prescriptions, Pricing, Public Awareness Campaigns, Studies, Therapeutics

(Reuters Health) – Prescribing generic medicines instead of brand name drugs whenever possible cuts costs, improves patient adherence and improves health outcomes, according to a new recommendation from the American College of Physicians. “Generic medications are cheaper and patients are more likely to get those prescriptions filled,” said Dr. Amir Qaseem of the American College […]