Read Roberts, director of Key Opinion Leaders (KOL) data solutions at PRECISIONscientia, believes 2022 will see social media platforms as the new method for handling pharma medical education and peer-to-peer communications. So pharma must embrace a new type of digital sleuthing to find KOLs and Digital Opinion Leaders (DOLs), but they must do so carefully and think how to mitigate many risks in this highly regulated market, according to Roberts.
As global corporations reach deeper into every part of our lives, marketing is evolving into something unrecognizable. According to Michael Farmer, in the Mad Men Era of the 1960s and 70s, your average creative agency was responsible for roughly 350 deliverables a year—whether they were print copy, radio scripts, or billboard headlines. Today? The average number of deliverables per creative per year is over 10,000.
Facebook Inc. removed over three dozen pages spreading misinformation about Covid-19 vaccines, after the White House called on social media firms to tighten controls on pandemic-related facts shared on their platforms.
U.S. Surgeon General Vivek Murthy stood by federal guidance that those fully vaccinated against Covid-19 no longer needed to wear masks, while blaming social media companies for fueling vaccine misinformation.
Facebook on July 17 defended itself against U.S. President Joe Biden’s assertion that the social media platform is “killing people” by allowing misinformation about coronavirus vaccines to proliferate, saying the facts tell a different story.
Do you still have your Marketing 101 textbook? If it devotes a chapter to the “Four Ps of Marketing,” it’s time to throw it out. There is a whole new P-centric marketing mix that is poised to shake up the marketing landscape.
Attorneys general for 12 U.S. states on March 24 accused Facebook Inc. and Twitter Inc. of doing too little to stop people from using their platforms to spread false information that coronavirus vaccines are unsafe.
Facebook Inc. will remove false claims about Covid-19 vaccines that have been debunked by public health experts, following a similar announcement by Alphabet Inc.’s YouTube in October 2020.
Facebook Inc. removed 7 million posts in second-quarter 2020 for sharing false information about the novel coronavirus, including content that promoted fake preventative measures and exaggerated cures.
In an expression of solidarity with other agencies across the world, Dudnyk released a three-part video campaign demonstrating the difficulties family members have in accurately describing what goes on at an agency.