The Fitbit on your wrist not only counts your steps and minutes of sleep, it can also help tell if you are coming down with the flu – and warn health authorities to get ready to help.
Klick Health has revealed the independent, full-service marketing agency’s new holiday video “Contagious.”
While pharma brands have made great strides in engaging with people on social media, Shuttlerock CEO Jonny Hendriksen has found that several myths have been perpetuated about translating existing video into shorter, mobile ads.
Facebook Inc. is taking steps to reduce promotion of products based on misleading health-related claims.
FCB Health Network held its annual Innovation Week from May 7-9, 2019. Here’s a topline summary for anyone who missed the event.
Almost half of the people who followed Juul Labs Inc on Twitter were not old enough to legally purchase e-cigarettes in the United States, according a published study.
Our brains are hard-wired to receive information primarily through storytelling. The more imaginative, the better. Imagination is a powerful tool.
W2O – an innovative, analytics-driven, digital-first marketing and communications firm – reported a 23 percent increase in revenue to $177 million in 2018 from $144 million in 2017.
Artificial intelligence generated plenty of chatter amongst the pharma marketing intelligentsia in 2018. Will 2019 be the year when the industry fully embraces it as more than just a tactic?
What if we could look inside the minds of HCPs to see what is happening there during industry events and interactions?
