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The Pulse of the Pharmaceutical Industry

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Nearly half of Juul’s Twitter followers are too young to buy e-cigarettes: study

Almost half of the people who followed Juul Labs Inc on Twitter were not old enough to legally purchase e-cigarettes in the United States, according a published study.

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Infuse storytelling with imagination and light up the brain

Our brains are hard-wired to receive information primarily through storytelling. The more imaginative, the better. Imagination is a powerful tool.

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Hundreds of FDA staff return to work amid shutdown: Commissioner

About 400 U.S. Food and Drug Administration staffers returned to their posts from furlough, including some food inspectors and support professionals, Commissioner Scott Gottlieb said in a tweet.

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Decoding GDPR for pharma marketers

As our world has evolved to become more digital, many of the companies behind some of your favorite websites such as Facebook, Google, Twitter and others capture and store highly sensitive information about your online behavior.

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Shark Tank Billionaire Mark Cuban Invests in Tiny Bay Area Biotech Perlara

Billionaire Mark Cuban invested $250,000 into a small South San Francisco-based biotech company, Perlara, as part of its $7.4 million equity round.

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Merck CEO Resigns From American Manufacturing Council

Merck & Co. CEO Kenneth Frazier resigned from a presidential manufacturing council.

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5 Key Strategies to Enhance Social Media Marketing Campaigns

Social media is integrated into the daily lives of consumers, often engaging with brands for customer service support – except when it comes to pharmaceutical companies.

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Digital Health Set to Change Provider and Patient Marketing Efforts

Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity.

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Extensive pharmaceutical business and marketing intelligence. For back issues, please contact

June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!


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