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AR/VR Special Feature 2019: Augmenting pharma

Med Ad News spoke with digital guru Fabio Gratton about the present and future of augmented and virtual reality technologies in pharma and healthcare.

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AR/VR Special Feature 2019 – Game changer: The role of immersive technologies in the healthcare and pharmaceutical industries

The next decade promises to be an exciting time for science and innovation. Technological advancements are being made on a daily basis and many of these have the potential to directly impact our everyday lives. In fact, technology is changing at such a rate that it can often seem difficult to keep up.

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AR/VR Special Feature 2019: Augmented reality finds its stride

As augmented reality (AR) technology continues to mature, more life science companies are expanding its use, enabling a new class of innovative content for field teams to bring treatments to light. Whether demonstrating a new therapy, showing how a new medical device works or providing details about a complex disease state, AR can improve customer engagement, education and brand differentiation.

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First Year After Launch Special Feature 2019: Straight to the top

The members of the launch class of 2017 wasted no time in passing more established competitors.

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One year after launch: Harness the power of sales data to maximize commercial success

During the year following the launch of a new product, a good commercial operations team should accumulate an abundance of helpful sales-related data. Analyzed properly, that data can help executives make better decisions and improve the product’s chances for long-term success. The challenge is: Where to start? How can the commercial team use sales data to better target physicians and better direct the sales force?

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Watch 6 key issues this autumn

A look at potential new developments important to health communications and marketing.

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The next stage ahead for W2O

In the wake of W2O being invested in by private equity firm New Mountain Capital, Med Ad News had a conversation with W2O CEO and founder Jim Weiss about the origins of the company, what makes it stand out from the competition, and how he wants to expand the company’s services.

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New CEO, other moves at CDM

Chris Palmer was named CEO of the global healthcare advertising network CDM.

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Bracing for Battle with a Wig and a Prayer

Whatever you might think you know about cancer, you’ll discover a huge knowledge gap when you receive a cancer diagnosis yourself. No matter how many oncology products you’ve helped launch, how much research you’ve read, how many physicians and patients you’ve spoken with, you’ll still be hit by the unknown and unexpected. That was my experience when I was diagnosed with breast cancer in May 2005.

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New senior VP, new shareholders at AbelsonTaylor

AbelsonTaylor hired veteran marketing strategist Christopher Dimmock as senior VP of customer insights and engagement. AbelsonTaylor also named Lynnette Hunter, senior VP, account director, and Tristen George, senior VP, experience design, to the company’s 14-member group of shareholders.

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August 2019 Focus: AI, AR/VR, Top 200 Medicines, Lions Health Takeaways, and more!

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