Agenda 2024

By nearly unanimous consent artificial intelligence reached an inflection point for pharma marketers in 2023. The question of how best to take advantage of this new tool to support brands and help patients, though, remains to be seen.

Question mark

We at Med Ad News don’t claim to know all the questions. So we challenged our contributors to come up with their own questions and answer them.

drug development, trials

Merger and acquisition activity is on the rise after the biopharma industry moved on from the COVID-19 pandemic, while the role of AI in drug development is reaching new levels.

laptop, report

Blockbuster deals are on the rise as drug manufacturers navigate through patent cliffs, pricing pressures, and evolving regulations while M&A activity remains an integral part of the strategic landscape.

Rick Conrad, KC Dickerson, Andrew Bast, Manny Awards

Creativity is resourcefulness. Creativity is understanding different perspectives and possibilities. It’s touching the outside influences.

Leadership, Concentric Life, Manny Awards

ConcentricLife co-founders Ken Begasse, Jr. and Jennifer Brekke share their thoughts on the characteristics that a great leader possesses, what makes agencies successful, and how to be effective agency partners.

Manny 2023

Med Ad News recognized excellence in healthcare communications at the 2023 Manny Awards, and honored Industry Person(s) of the Year Renee Mellas and Tim Hawkey. Celebrating the best in pharmaceutical and healthcare advertising, the black-tie event was held last night at The Lighthouse, Pier 61 at Chelsea Piers in New York City. Manny Awards were presented to healthcare agencies and networks achieving excellence across 28 categories.

Manny Awards

The 34th Annual Manny Awards recognize and celebrate the best in pharmaceutical and healthcare advertising. The awards gala will be held on April 20, 2023 at The Lighthouse, Pier 61, Chelsea Piers, New York City.

Maria Fontanazza

Outcomes LLC, publisher of market-leading Med Ad News magazine and PharmaLive.com for the life sciences industry, strengthens its leadership team with the addition of Director of Content, Maria Fontanazza. Maria adds more than 20 years of experience in journalism, marketing, and communications. She was previously Editor-in-Chief at Innovative Publishing Company Inc., covering medical devices and additional FDA-regulated markets.

Klick Health hired 37-time Cannes Lions and 80-time Clio awards recipient Bernardo Romero to become the agency’s ‘Maker’ – a role that was specially created around his desire to return to creating campaigns and products that positively impact people’s health. Romero, who was Chief Creative Officer at The Bloc, wants to bring his patient experience as someone who has diabetes into his work. Romero and Klick Health Chief Creative Officer Rich Levy talked to Med Ad News about what brought Romero to Klick and the launch of The Workshop, a Klick team of “Makers, Concepters, Noodlers and Doodlers” that will be experimenting with new ideas for creative healthcare advertising.