Klick Health hired 37-time Cannes Lions and 80-time Clio awards recipient Bernardo Romero to become the agency’s ‘Maker’ – a role that was specially created around his desire to return to creating campaigns and products that positively impact people’s health. Romero, who was Chief Creative Officer at The Bloc, wants to bring his patient experience as someone who has diabetes into his work. Romero and Klick Health Chief Creative Officer Rich Levy talked to Med Ad News about what brought Romero to Klick and the launch of The Workshop, a Klick team of “Makers, Concepters, Noodlers and Doodlers” that will be experimenting with new ideas for creative healthcare advertising.

Med Ad News caught up with Christian Bauman, as the former H4B Chelsea lead settles into his new position as chief creative officer for The Bloc. Bauman reflects on his time with Havas, what brought him to the health creative agency The Bloc, and his career re-evaluation in light of the COVID-19 pandemic.

The total amount of data created, captured, copied, and consumed globally in 2010, at the dawn of the smartphone and social media era, was two zettabytes. So say the analysts at Statista. The total amount of data created, captured, copied, and consumed globally in 2020? 64.2 zettabytes. Projected for 2025? 181 zettabytes.

CVS Health and Uber Health, Uber’s healthcare arm, announced a collaboration to provide critical transportation support at no cost to people who need it most when seeking access to medical care, work, or educational programs.

EVERSANA, a pioneer of next-generation commercial services to the global life sciences industry, and Intouch Group, a full-service global agency network serving the pharmaceutical industry, reached an agreement to incorporate Intouch’s industry-leading creative and media services, enterprise solutions and data analytics into EVERSANA’s fully integrated commercialization services platform.

Jonathan (Jon) Koch is the new CEO of Fishawack Health, which characterizes itself as a commercialization partner, through its next stage of growth, centered on building and retaining talented teams and delivering a full set of integrated services for its clients across the life science industry.

The membership of the Medical Advertising Hall of Fame (MAHF) elected 2022 inductee Stacey Singer, former Practice Lead at WPP.

Relevate Health is the new brand identity born out of the strategic combination between Relevate Health Group and Arteric.

Calcium announced a financial partnership with NexPhase Capital to support the award-winning healthcare marketing agency’s strategic growth plan.

Jeffrey Akin, executive director of marketing for Neurocrine; Eric Densmore, senior VP, account director for AbelsonTaylor; Anne Hahn, digital marketing manager for Neurocrine; Madeline Hatton, director of brand marketing for Neurocrine; and Erica Rivera, VP of engagement strategy at AbelsonTaylor, discuss how the company and the agency collaborated on the creation of the campaign for Neurocrine’s tardive dyskinesia treatment Ingrezza.