If you were working in the marketing or advertising industries a few years ago, then there’s a pretty good chance you heard the term ‘big data’ get thrown around. If you were close to the technology end of the business you probably heard it more than once a day. It was easily the industry’s favorite buzz-word for at least two years, if not more.

A DRG Digital – Manhattan Research study of 189 U.S. P&T committee members making formulary decisions at hospitals, IDNs, PBMs, MCOs and ACOs found that on average, these key professionals spend upwards of three hours per day using digital resources to inform their committee work.