Interpublic Group realigned FCB Health and McCann Health under a new global network, called IPG Health, and a unified senior management team.
Fingerpaint acquired Splice, a healthcare communications business based in Emeryville, California.
McCann Health New York announced the promotion of General Manager Matt Silve to the role of President. His promotion was announced during a period of tremendous growth and industry recognition for the agency, domestically and on the global stage, according to McCann Health New York.
Artistic craft is the secret ingredient to what healthcare marketing agencies do. Agencies don’t talk about it enough, and clients don’t talk about it enough either. But it’s the keystone on which everything else rests. No matter how great our ideas are, no matter how clever our messaging is, no matter how much customer insight we bring to the table, our campaigns live and sometimes die on how effectively they can draw in and inspire their audiences. And doing that takes craft.
Rare diseases are one of the most scientifically complex health challenges of our time. The hurdles are well-documented and immense, but the successes achieved should be a constant reminder of the need to work together to advance care.
TBWA mourns the passing of Jeffrey Williamson, a writer and creative director at TBWA\Chiat\Day New York and the TBWA\Health Collective. Williamson was tragically struck by a truck while riding his bike near Central Park on Tuesday, June 29th.
CrowdPharm, an independent full-service agency, entered a strategic partnership with True Media to provide integrated, data-driven media strategy that influences customer behavior. True Media, a subsidiary of True Independent Holdings, is one of the fastest-growing integrated media strategy and communications agencies in North America.
Huntsworth, an international healthcare and communications group, acquired U.S.-based medical analytics consultancy MedEvoke.
Ashfield Health agencies discuss how pharma should reshape the patient experience. Insights were collected from Ashfield MedComms, Create NYC, MicroMass and Mind+Matter.
Fishawack Health, a leading global commercialization partner for the life sciences industry, acquired closerlook LLC, a data analytics and digital native healthcare agency specializing in intelligent omnichannel marketing solutions.
