After one full year when just about everyone who could was working from home, healthcare advertising agencies have managed to adapt and thrive, using technology to serve their clients, onboard new employees, and create bonds.
Agencies and networks featured in Med Ad News’ 2021 Healthcare Communications Agencies Edition have kept client work going smoothly during the COVID-19 pandemic, and when it came to sustaining their own cultures, managed to rise to that challenge in unique ways. From Zoom coffees and cocktails, to ice cream deliveries, to art exhibits, to showing off the activities and things that kept them sane during lockdown, many healthcare ad agencies strove to extend their culture to everyone’s work-from-home situation.
A highly regarded thought leader and proactive problem solver, CEO Lori Grant has been instrumental in building Klick Health’s thriving client roster, client services teams, and in the company’s overall growth and success.
It ain’t coming back. We won’t hangout in a conference room to drink Diet Coke and brainstorm SWOTs. We won’t be presenting (or enduring) dog-and-pony pitches anytime soon. I wouldn’t count on adding lunch-and-learns, donut drop-offs, and steakhouse dinner meetings to my promotional tactics. And we shouldn’t be surprised if four-day medical convention junkets go the way of Mad Men and the three-martini lunch.
To qualify for this annual report, agencies must have the capabilities to develop marketing strategies that target healthcare professionals (physicians, nurse practitioners, nurses, pharmacists, etc.), and/or consumers, and/or patients, and/or stakeholders such as managed market payors.
At the corner of South Adams and Magnolia Avenue, in Fort Worth, Texas there is an advertising agency that knows the value of people, according to management. “From the patients who fill prescriptions and the surgeons who perform procedures to the people who sit behind the desks in our office (we affectionately call them squirrels) and those who make up the community we’re part of, we have always put people at the center of what we do.”
Leading pharmaceutical business and marketing publication Med Ad News announces the nominees for the 32nd Annual Manny Awards, recognizing the best in healthcare advertising and communications. The 2021 Manny Awards ceremony will be held virtually on Thursday, April 22. Klick Health CEO Lori Grant is being honored as the 2021 Industry Person of the Year.
Laura Mizrahi is one of the few truly ambidextrous people in the healthcare communications industry. Yes, she can literally write, eat, play tennis, bat, and throw with both hands. But equally rare is her ability to create compelling campaigns that drive growth for both the HCP and DTC sides of our business. At FCB Health Laura leads teams focused on Women’s Health, Rare Disease, Gastroenterology, Oncology, Neurology and Dermatology.
The 32nd Annual Manny Awards, to be held virtually on April 22, 2021, features nearly 30 award categories. Sixteen creative award categories were voted on by leading creative talent throughout the healthcare communications industry via an online forum, with three finalists selected in each category. To help determine the winners, a second level of voting conducted by a carefully vetted jury of industry experts is being conducted by a select judging panel. The “MedAdvocate” jury, which is gathering virtually on March 18, consists of unbiased representatives who analyze the outstanding components of each finalist creative award campaign as part of an inspiring dialogue.
A seasoned Executive Creative Director with more than 16 years of experience in healthcare advertising, Mike Bonilla has worked on everything from PSAs, to high science brands, to patient initiatives across a wide range of therapeutic areas, including mental health, women’s health, GI health, respiratory, neurology and oncology. Continuously learning about new disease states and the unmet needs of both patients and HCPs keeps Mike on his toes. Over the last two years, Mike has led multiple campaign launches.
