Leading pharmaceutical business and marketing publication Med Ad News announces the nominees for the 33rd Annual Manny Awards, recognizing the best in healthcare communications and advertising. The 2022 Manny Awards event will be held on Thursday, April 21, in person at The Lighthouse, Pier 61, Chelsea Piers, in New York City.
Remember back in March and April and May of 2020, when people prefaced their plans for the future with, “When we get back to normal”? We never did, and we never will. The COVID experience has forever changed how all of us view the world, how we interact with each other … and, of course, how we interact with healthcare brands and what we expect from them. In seeking out insights from pharma’s wise heads for Med Ad News’ annual Agenda report, we tried to maneuver around COVID at least a little, to see what else was going on in the industry. But the plain fact is that we couldn’t, not really.
Investor interest in the development of prescription digital therapeutics (PDTs) grew enormously in 2021, spurred by the telehealth boom of the pandemic. But determining approval pathways with regulators as well as methods to prove the value of prescription digital therapeutics (PDTs) will be essential in making sure that payers accept these very new treatments, according to Med Ad News’ annual special feature, “Value of Medicines.”
1982 marked much more than pop music and classic movies. That year, Karl and Styli Engel kicked off a newsletter aimed at a particular audience: advertising agencies serving healthcare marketers. A lot of changes have occurred in healthcare marketing during the past 40 years – including the rise and fall of the salesforce, adoption of digital, and the advent of omnichannel marketing – and Med Ad News continues to highlight and analyze the trends.
The total amount of data created, captured, copied, and consumed globally in 2010, at the dawn of the smartphone and social media era, was two zettabytes. So say the analysts at Statista. The total amount of data created, captured, copied, and consumed globally in 2020? 64.2 zettabytes. Projected for 2025? 181 zettabytes.
CVS Health and Uber Health, Uber’s healthcare arm, announced a collaboration to provide critical transportation support at no cost to people who need it most when seeking access to medical care, work, or educational programs.
Executive management from healthcare communications agencies and networks weigh in on industry topics ranging from the COVID-19 pandemic to diversity, equity and inclusion.
As healthcare companies continue to refine and expand methods of achieving diversity, equity and inclusion, DE&I leaders know their efforts are not a sprint, but part of an ongoing journey.
For the fourteenth year, Med Ad News chose new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.
EVERSANA, a pioneer of next-generation commercial services to the global life sciences industry, and Intouch Group, a full-service global agency network serving the pharmaceutical industry, reached an agreement to incorporate Intouch’s industry-leading creative and media services, enterprise solutions and data analytics into EVERSANA’s fully integrated commercialization services platform.