Do you still have your Marketing 101 textbook? If it devotes a chapter to the “Four Ps of Marketing,” it’s time to throw it out. There is a whole new P-centric marketing mix that is poised to shake up the marketing landscape. 

WPP company CMI Media Group and Compas – a NMSDC certified diverse supplier that is minority-owned and a part of CMI Media Group – announced executive leadership elevations to drive the next phase of rapid growth, transformation and opportunity for both agencies.   

Publicis Groupe, one of the world’s largest communications groups, partnered with NewsGuard to provide clients with more responsible, trustworthy advertising platforms and content opportunities to combat the “infodemic” in media.

FCB Health Network president & CEO Dana Maiman announced that George Musi joined Solve(d) — the Network’s data and media company born from creative agency DNA — as managing director.

Publicis Groupe, one of the world’s largest communications groups, has partnered with NewsGuard to provide its clients with more responsible, trustworthy advertising platforms and content opportunities to combat the “infodemic” in media. Through the partnership, Publicis Groupe clients will gain access to NewsGuard’s Responsible Advertising for News Segments (RANS), an inclusion and exclusion tool for marketers curated by NewsGuard’s team of trained journalists.

As the U.S. moves from managing COVID-19 to managing a recovery, it is clear that the pandemic lockdowns had a profound impact on how people consume media, how they receive healthcare information, and their expectations changed around how brands connect with them. For marketers, building brand value with customers will be tantamount to marketing success in this brave new world. 

An investigational Alzheimer’s disease (AD) drug from Tetra Therapeutics appeared to improve language ability and learning in adults with Fragile X Syndrome, according to a new study reported in Nature Medicine.

A joint WHO-China study on the origins of Covid-19 says the virus was probably transmitted from bats to humans through another animal, and that a lab leak was “extremely unlikely” as a cause, the Associated Press reported on March 29.

A study published in JAMA suggests that treatment with vitamin C, in addition to thiamine and hydrocortisone, does not improve treatment outcomes in hospitalized patients with sepsis.

Chinese police arrested more than 80 people and confiscated over 3,000 fake doses of Covid-19 vaccine as part of a campaign to combat vaccine-related crimes, state news agency Xinhua reported.