With a focus on how technology and vision can bring transformational innovation, WPP company CMI Media Group and NMSDC certified diverse supplier Compas announced the appointment of Oleg Korenfeld as Chief Technology Officer.

CrowdPharm, an independent full-service agency with one of healthcare’s largest networks of global talent, announced a strategic partnership with True Media to provide integrated, data-driven media strategy that influences customer behavior.

CMI Media Group (a WPP company) and Compas (a NMSDC certified diverse supplier that is minority-owned) announced the appointment of Marjolein Bruurs as Chief Financial Officer.

Amanda Powers-Han, Greater Than One

Do you still have your Marketing 101 textbook? If it devotes a chapter to the “Four Ps of Marketing,” it’s time to throw it out. There is a whole new P-centric marketing mix that is poised to shake up the marketing landscape. 

WPP company CMI Media Group and Compas – a NMSDC certified diverse supplier that is minority-owned and a part of CMI Media Group – announced executive leadership elevations to drive the next phase of rapid growth, transformation and opportunity for both agencies.   

Publicis Groupe, one of the world’s largest communications groups, partnered with NewsGuard to provide clients with more responsible, trustworthy advertising platforms and content opportunities to combat the “infodemic” in media.

FCB Health Network president & CEO Dana Maiman announced that George Musi joined Solve(d) — the Network’s data and media company born from creative agency DNA — as managing director.

Publicis Groupe, one of the world’s largest communications groups, has partnered with NewsGuard to provide its clients with more responsible, trustworthy advertising platforms and content opportunities to combat the “infodemic” in media. Through the partnership, Publicis Groupe clients will gain access to NewsGuard’s Responsible Advertising for News Segments (RANS), an inclusion and exclusion tool for marketers curated by NewsGuard’s team of trained journalists.

As the U.S. moves from managing COVID-19 to managing a recovery, it is clear that the pandemic lockdowns had a profound impact on how people consume media, how they receive healthcare information, and their expectations changed around how brands connect with them. For marketers, building brand value with customers will be tantamount to marketing success in this brave new world. 

An investigational Alzheimer’s disease (AD) drug from Tetra Therapeutics appeared to improve language ability and learning in adults with Fragile X Syndrome, according to a new study reported in Nature Medicine.