WPP’s consumer & HCP performance media powerhouse CMI Media unveiled an extensive rebranding and solution offering in response to vast changes in the healthcare landscape, the agency’s accelerated growth and expanding market possibilities.

Greater Than One blasted into 2021 with the independent agency’s new “Better. Believe It.” branding and philosophy for the future model of healthcare marketing.

Many Americans are hesitant to be vaccinated against Covid-19, according to research from Invisibly.

If all things go well, the Pfizer-BioNTech Covid-19 vaccine will receive EUA from the U.S. Food and Drug Administration around December 10 or within a few days after, and the Moderna vaccine will receive EUA around December 17 or within a few days after.

BioSpace takes a look at Moderna at the similarities between the two, and a few differencesPfizer-BioNTech and Moderna Covid-19 vaccines preliminary data readout of its COVID-19 vaccine suggested a 90% efficacy rate, the U.S. and western countries have the promise of two effective and reasonably safe vaccines. There are . Here’s a look.

After months of urging the public to wear masks and facial coverings to help stop infected people from spreading Covid-19, the Centers for Disease Control and Prevention (CDC) stated in newly released guidance that masks also protected the mask wearer from being infected.

Thinking like a consumer marketer allows you to discover patients’ mindsets, how they operate daily, and how they move through their lives. This approach can bring a higher level of empathy and authenticity that attracts patients rather than having to chase them. Following these suggestions can help create a patient-centric media strategy that will appeal to your target audience, so they can make better decisions to improve their care and quality of life.

Outcome Health and seven leading organizations in healthcare marketing, media, content creation and advocacy will #ShareTheScope in a one-day campaign on July 22 by turning over their social media channels to eight organizations and influencers focused on health issues and disparities facing the Black community.

MJH Life Sciences officially launched Medical World News, a first-of-its-kind 24-hour news program offering insights on the latest news in health care.

Healthline Media – the world’s number one digital health information property with more than 250 million monthly visitors – appointed Matthew Urbanos as Vice President of Brand, a new position in the company reporting to Senior Vice President of Marketing Tracy Rosecrans.