Syneos Health announced the promotions of two senior internal leaders – Baba Shetty to President, Technology and Data Solutions, and Suma Ramadas to Executive Vice President, Medical Affairs.
Medical affairs in the digital age
Big Data, Centers for Medicare & Medicaid Services, Centers for Medicare and Medicaid Services (CMS), Consumers, Departments, Digital Health, February 2019, HCPs, Health Outcomes, Health Technology, Issue Archives, Marketing & Advertising, Med Ad News, Medical Affairs, Patients, Payers, Sales & Marketing, TherapeuticsEvidenced by the move to measure and reimburse providers based on the quality, as opposed to the quantity, of care delivered, the healthcare industry is shifting from a fee-for-service to an outcomes or value-based model.