In February 2020, 1798 celebrated the agency’s 10th anniversary with an event that commended the team’s accomplishments, celebrated clients, and kicked off a new era as a Fingerpaint company. Having attracted Fingerpaint’s attention as a managed markets agency with multiyear double-digit growth and a deep roster of top-tier pharmaceutical and biotechnology clients, 1798 carried that success into 2020. The agency achieved revenue of $15.2 million – which management characterizes as “right on target for our first year post-acquisition.”

“2020 created unique challenges for our industry, but 2021 is a time for new beginnings, opportunity and growth,” agency management says. “For GCG Marketing, that meant going through a rebrand after nearly 50 years in business. With a new building, an updated team structure and a refreshed perspective on the rapidly changing world of digital marketing, Agency Habitat was launched.”

During January 2021, Ashfield Healthcare Communications relaunched as Ashfield Health and unveiled a global president, two international agencies, a network proposition, and a shared purpose to “Make it Matter.” “At the heart of Ashfield Health is our promise that from making discoveries to making a difference, we will take every opportunity to challenge convention and spark change for better health,” network executives say. 

For The Bloc, 2020 was the best of times, during the worst of times, according to agency leaders. “We were thrilled to pass the $50 million revenue mark for the first time during the year we celebrated our 20th anniversary,” The Bloc executives say. “We were honored and humbled to be recognized as a Med Ad News Agency of the Year, as a MM&M Agency of the Year, and received widespread industry acclaim for our creativity. And, while our success was sweet, our true inspiration came from our community of Bloc’ers who came together to weather the COVID-10 pandemic and the loss and disruption it brought to all of us.” 

“Brick City Greenhouse was founded on the idea of being a brand-first agency that empowers people to create the extraordinary on behalf of our clients,” management says. “Many of the agency’s employees came from large holding-company agencies and saw firsthand how bottom lines are a bigger driver of agency behavior than doing what’s right for brands. The agency’s leaders wanted to change this and create an agency model that was truly focused, not just in words but functionally, on bringing out the best in brands and the people that serve them.”