Wes Michael, President and Founder of leading research recruitment firm Rare Patient Voice LLC, was officially inducted into the DTC Hall of Fame on April 20, 2022. The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of patient communication. “I am proud to be part of the esteemed group being inducted this year,” said Michael. “It’s very special to be among such accomplished peers. My thanks to DTC National for this honor and for a terrific conference.”

Patient communications are no longer fit for purpose, and  although Covid has brought this to the fore, the problems will continue for a long time after the vaccine roll-out if they are not resolved.

Patients are becoming increasingly knowledgeable about their personal health and about the healthcare options available to them – and that is a good thing.