The Consistent Testing Terminology Working Group published a white paper with industry-wide recommendations for precision medicine testing terms to be utilized in patient education and communication.
The Bloc’s Dan Sontupe explores why the failure to educate patients about their conditions and treatment plans is a far bigger driver of healthcare costs than the price of prescription drugs.
W2O acquired 21GRAMS – a rapidly growing, strategic and creative marketing, advertising and patient/medical education agency dedicated to making healthcare more human.
Making an impact with patient-education materials, be they print or digital, requires a delicate balancing act.
Outcome Health announced a partnership with Navicent Health. The partnership will bring the Outcome Health platform to Navicent Health Physicians Group, which includes over 100 active physicians and their medical/surgical practices.
Mesmerize Marketing, an established leader in patient education at the point of care (POC) since 2006, announced that it acquired Elite Sampling & Media Group’s national network of doctors’ office wallboards.