To mark World Pulmonary Hypertension Day, patient engagement agency COUCH Health launched a new disease awareness campaign to shine a spotlight on Pulmonary Hypertension and those affected by this often misdiagnosed condition.

If organizations want to maintain a trustworthy image and connect with their customers, transparency in the pharmaceutical industry needs to become a higher priority. One way to address this situation is to highlight the commitment to ingredient traceability.

As part of a continued explosive growth plan, direct-to-patient engagement company Health Monitor Network announced the hiring of David Paragamian as President.

Leadership teams from the 2020 Manny Award winners and finalists participated in a Q&A forum to offer their analysis on a variety of healthcare industry themes and trends.

As healthcare companies increasingly target products towards tech-savvy consumers with the hope of impacting patient engagement and loyalty, they must also expertly navigate legal, compliance and regulatory guidelines for patient privacy.

The BlocPartners – the leading global network of independent health creative and medical communications agencies – announced its newest partner, OPEN Health Patient & Brand Communications (PBC), a top-ranking UK independent agency.

Patients are becoming increasingly knowledgeable about their personal health and about the healthcare options available to them – and that is a good thing.

Intouch Solutions’ Sean Hartigan and Heartbeat’s David Sakadelis say their pharma clients are skittish about the use of chatbots and AI, with an understanding of these technologies more influenced by the grim future of Skynet in the “Terminator” movie franchise rather than the reality of where AI is right now.

2018 was the year of the consumer, and there is no sign of a change any time soon.

Are marketers just paying lip service to the idea that the patient is in charge when it comes to developing patient acquisition and support programs?