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Healthcare Webinar: How Prevea Health Is Modernizing Patient Access

Prevea Health and DocASAP will discuss how to create an access optimization strategy to drive measurable results for health systems and physician groups across the U.S.

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EVERSANA and OptimizeRx Partner to Deliver High Tech and High Touch Pharmaceutical Services

EVERSANA and OptimizeRx Corp. announced their partnership to modernize the patient experience and improve health outcomes by combining a real-time electronic health records (EHR) network with customized, wraparound patient support services.

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Outcome Health Announces New Content Strategy, Focused On Empathy And Education To Enhance The Patient Experience

Outcome Health, a healthcare innovation company focused on making the point of care experience more meaningful for patients and physicians, announced a new content strategy across its nationwide platform.

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EVERSANA appoints experienced life science industry leaders to executive management team

EVERSANA announced three appointments to the company’s executive leadership team.

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Society for Healthcare Strategy & Market Development Webinar – How To Optimize Your Digital Patient Experience

Binary Fountain – the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses – along with HCA Healthcare and Branch Strategy, will co-present a webinar entitled, “How to Optimize Your Digital Patient Experience.”

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How Technology Revolutionizes The Patient Treatment Process

We now have technology to help us keep track of mundane – but crucial – tasks. From wearables to smartphones, we have unlimited opportunities to make technology work for us.

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BBK Worldwide repositions as ‘The Patient Experience Company’

BBK Worldwide repositioned itself as “The Patient Experience Company” and unveiled a new brand platform.

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BBK Worldwide Repositions as The Patient Experience Company and Unveils New Brand Platform

BBK Worldwide – for 35 years on the crest of the wave with regard to the development and evolution of the patient recruitment industry – announced its new marketplace position as The Patient Experience Company.

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Consumer/Patient Experience Special Feature: Saving lives isn’t enough anymore

Pharma marketers must listen to their customers and find ways to smooth the patient journey if they are to create effective customer experiences and create loyalty beyond the first prescription.

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eyeforpharma Philadelphia & Awards 2018

More than 700 pharma leaders attended eyeforpharma Philadelphia 2018 in April to discuss and learn about how the healthcare industry is revolutionizing the patient experience – and, accordingly, companies’ commercial performance. The 16th annual event spanned two days and included more than 123 speakers, 40-plus sessions, and six workshops. The conference is tailored to every […]

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!

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