Cell and gene therapies (C&GTs) present opportunities to not only treat disease, but to restore function and improve disease management. Although the opportunities with C&GTs are continuing to expand, there is a widening gap between the potential of treatment advances and the patient experience. The industry is beginning to acknowledge the problems faced in one of healthcare’s most complex areas for patient experience, according to EmerGENE’s Nareda Mills (Global President Patient Solutions) and Ben Beckley (Global Lead).

Apple, Microsoft, Amazon, and Google/Alphabet are the first companies to reach market capitalization of over a trillion dollars, with no end in sight for continued exponential growth across the technology sector. At the core of their jaw-dropping success is a revolution in the customer experience, triggered by digital and empowered through data-driven personalization.

To mark World Pulmonary Hypertension Day, patient engagement agency COUCH Health launched a new disease awareness campaign to shine a spotlight on Pulmonary Hypertension and those affected by this often misdiagnosed condition.

Veeva Systems announced MyVeeva, a new application for clinical research sites.

FCB Health Network president and CEO Dana Maiman announced the launch of YuzuYello, the network’s specialized group dedicated to helping brands exceed their patients’ expectations and transforming patient experiences.

Brands and agencies are finding creative ways to explore the patient experience by placing viewers inside a hypothetical patient’s personal space.

Point of Care (POC) technology platforms present a number of opportunities to engage with patients, and those opportunities must be tailored to the audience to provide value.

EVERSANA launched full-solution healthcare marketing agency EVERSANA ENGAGE, which is uniquely designed to help pharma and biotech companies cohesively reach patients, payers and providers to enhance the patient experience and improve outcomes.

EVERSANA unveiled EVERSANA ENGAGE, a full-solution healthcare marketing agency uniquely designed to help pharma and biotech companies cohesively reach patients, providers and payers to enhance patient experience and improve outcomes.

Prevea Health and DocASAP will discuss how to create an access optimization strategy to drive measurable results for health systems and physician groups across the U.S.