Patient Support Programs (PSPs) Archives

Ashfield Engage acquires Nuvera

Acquisitions, Business, Clinical Trials, HCPs, Marketing & Advertising, Patient Solutions, Patient Support Programs (PSPs)

Ashfield Engage, part of UDG Healthcare plc., announced the completion of the acquisition of Nuvera LLC, a U.S.-based healthcare consulting firm specializing in patient support programs. Nuvera’s expertise in optimizing the design and build of seamless patient and HCP treatment experiences will enhance Ashfield Engage’s Patient Solutions capabilities and create an end-to-end strategic offering across their client’s product lifecycles.

May 20, 2021/by Andrew Humphreys

Two Promising Strategies to Leverage Real-Time Digital Data to Improve Patient Marketing

Data, Diabetes, Digital, Marketing & Advertising, Mobile, Multiple Sclerosis, Patient Support Programs (PSPs), Patients, Pharma, Social media, Studies

A review about two promising applications of digital data to improve patient marketing, plus a third “low-hanging fruit” tactic most brands should explore.

November 3, 2016/by Administrator