Swoop, a leader in AI-generated digital audiences for healthcare, announced the release of its newest product offerings that uncover optimal healthcare provider (HCP) influencers for life sciences companies.
Klick Health and Lakeridge Health introduced a technologically advanced medication dosage calculator to help pharmacists and physicians determine the correct amount of vancomycin for treating life-threatening, antibiotic-resistant, bacterial infections.
Doceree Inc., the first global network of physician-only platforms for programmatic marketing, announced the company entered a strategic partnership with Ogilvy Health to enhance the Point of Care campaign offerings available to Ogilvy Health’s clients and partners to advance audience targeting, measurement and reporting capabilities for their marketing initiatives.
By 2023, marketers will no longer have access to third-party cookies on Google Chrome. The move aligns with the policy of Apple Safari and Mozilla Firefox, which have already blocked third-party cookies and left Chrome representing 92 percent of the remaining cookies on the internet. Many pharmaceutical brands have not invested solely in a cookie-based approach over the years, so those marketers were able to pursue additional marketing tactics on endemic and Point of Care channels to engage physicians during campaigns.
Craig Lipset, a clinical trials industry innovator and leader, joined the MedVector team as a new board member and executive advisor.
Healthcare advertising agency PRECISIONeffect announced the launch of INFLECTIONeffect, a data-driven discipline that amplifies the uptake of medical advances.
Doceree Founder and CEO Harshit Jain, MD, discusses how pharma brands can raise the ROI of digital marketing campaigns.
Rob Steere, VP commercial strategy (CRM) for Veeva Systems, discusses ways to maximize HCP engagement in a post-COVID world.
W2O announced two new products available through Symplur, the company’s social media analytics platform dedicated exclusively to the healthcare industry.
Outcome Health announced the launch of Who Saves Me?, a campaign to bring awareness to the overwhelming percentage of physicians who quietly suffer from burnout and mental health struggles.