Understanding the behaviors of our customers is central to the effectiveness of any ad campaign, and pharma is no different.
When it comes to advertising, 76 percent of primary care physicians (PCPs) prefer companies use simple language according to a survey conducted by GSW – a Syneos Health company and industry leader in healthcare advertising – in partnership with The Harris Poll.
Voice search (such as Apple Siri) and voice assistants (such as Amazon ECHO “Alexa”) are on the rise, and it’s been predicted that by the end of 2020, 50% of interactions with technology will be via “conversations” with them.
SPR Therapeutics Inc., a leader in neurostimulation technology for pain, announced that the U.S. Food and Drug Administration cleared the company’s SPRINT endura (single lead) and extensa (dual lead) Peripheral Nerve Stimulation Systems.
Outcome Health announced a partnership with the American Liver Foundation to raise awareness of liver disease, specifically hepatitis C.
The CME provider Rockpointe launched the first CME-certified course ever offered on Amazon Echo through the AudioEducate platform with joint providers Potomac Center for Medical Education (PCME) and the Academy of Physicians in Clinical Research (APCR).
A combination of regulatory conditions, shifts in physician workplace demographics, and an increased reliance of highly specialized sales personnel has steadily eroded the traditional sales reps’ responsibilities and ability to manage the HCP practice relationship as a true SPOC.
Edward–Elmhurst Health announced a partnership with Outcome Health to transform the healthcare experience for patients and providers.
Outcome Health announced a partnership with Navicent Health. The partnership will bring the Outcome Health platform to Navicent Health Physicians Group, which includes over 100 active physicians and their medical/surgical practices.
How we used VR and AR to create connections between physicians and patients.
