Relevate Health announced the appointment of Megan Jones as Chief Operations Officer and Clay Romweber as Chief Revenue Officer.

Swoop, a leader in AI-generated digital audiences for healthcare, announced the release of its newest product offerings that uncover optimal healthcare provider (HCP) influencers for life sciences companies.

Rob Steere, VP commercial strategy (CRM) for Veeva Systems, discusses ways to maximize HCP engagement in a post-COVID world.

COVID-19 has forced the life science industry to embrace digital engagement with HCPs at scale. But, remote detailing is not going to be successful unless pharma can offer value, according to OKRA Technologies.

2018 was filled with a number of significant developments for healthcare marketers. The rising demand to respect individual privacy rights dominated conversations surrounding digital marketing, as did the increasing importance of using data-driven email marketing tools to increase physician engagement and retention.

Understanding the behaviors of our customers is central to the effectiveness of any ad campaign, and pharma is no different.

Understanding the nuances behind why a physician makes a decision regarding an information source when making a clinical decision is key to learning the best way to deliver content that will prompt an engagement.