The right balance of data and insights creates a more satisfying monthly campaign report.
Introducing mobile into the patient engagement journey is one way that brands can drive efficiencies across three key areas.
Full-service healthcare communications agency GSW released its annual trends reports series, identifying emerging trends to help marketing professionals and their brand managers understand how consumer expectations are changing.
The pharmaceutical and healthcare industry is continuing to grow in complexity, impacted by factors such as industry regulations, the rise in digital technologies and changing business models. Most importantly, digitization has transformed everything – from creating brand value to meeting customers’ shifting expectations. As a result, pharmaceutical and healthcare organizations must focus their strategies to play a critical, central role in this digital transformation and revolution.
Med Ad News asked agency leaders what clients are asking for today that they were not asking for a year ago – and what they might be asking for a year from now that they are not asking for today.
The point of care health information services company ContextMedia:Health has announced the launch of its New Patient Start (NPS) Program, a new model that aims to change the way point-of-care programs are purchased and evaluated by pharmaceutical companies. ContextMedia:Health’s New Patient Start Program, company executives say, offers the ability for its brand partners to purchase marketing outcomes at no risk, and at a favorable ROI.
New service offers partner brands a no-risk approach to drive the marketing outcomes that matter most: new patient starts.
This white paper defines, describes, and documents the journey Life Sciences organizations may take to move from MCM and OCM to OCE.